Press Release

Impartner Webinar Reveals the Most Important Stat Channel Chiefs Will Hear


Webinar features Independent Research Principal Analyst Tim Harmon and Impartner CMO Dave R Taylor; Duo offer key insights on attracting the RIGHT partners and how to quickly and profitably scale channel programs and revenue

SILICON SLOPES, UTAH — AUGUST 26, 2016 — Like a needle scraping off a long-play record, global pure-play Partner Relationship Management (PRM) leader Impartner, today announced a new webinar featuring Tim Harmon, principal analyst with Forrester Research, which reveals a startling, “stop the music” stat for Channel Chiefs looking to scale their partner networks: Every dollar invested in a PRM solution saves as much as $10 in reduced manual business costs.


In the webinar, “Through The Channel Looking Glass: Your Channel’s Value is a Reflection of Digital Engagement,” Harmon joins Impartner Chief Marketing Officer Dave R Taylor to discuss how modern PRM platforms can remediate channel pros’ most immediate challenges including:

  • Escalating channel management costs due to inefficiencies
  • Constraints to scaling your channel
  • Inability to attract the most productive partners

While the webinar covers a host of key trends in the channel and how PRM solves those challenges, the critical summary is simple: in 2016, a world class PRM solution is table stakes for companies wanting to ensure they are a vendor of choice and can scale their channel programs quickly and profitably.

“PRM automation attracts the right partners and that’s what you want — the RIGHT partners,” says Harmon in the webinar. “They’re attracted by the digital capabilities the same way consumers are, and they’re going to be attracted to those vendors and manufacturers that provide the best digital engagement mediums for them. Partners equate PRM digital engagement with their ease of doing business with profitability.”

Just as important, Harmon shares another stat about PRM solutions’ ability to help channel programs with the problem of scale. “PRM automation scales — spreadsheets and email can only take you so far — and that approach hits the ceiling at about 50 partners, he said during the session.

To watch the webinar and learn how a commercially available PRM solution can help you scale your channel operations, click here. To learn more about Impartner PRM and how it can help companies be up and running with a new PRM and a world-class partner portal in as few as 30 days, click here.

About Impartner

Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner PRM is the industry’s most award-winning PRM technology and one of the industry’s only turnkey solutions that can deploy a world-class Partner Portal in as few as 14 days, using the company’s highly engineered Velocity™ onboarding process, which is guided by an individually customized Customer Success Portal. For more information on Impartner, which is based in Utah’s tech hotbed, the Silicon Slopes, visit or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883.

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