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Create a ROI-Driving Partner ExperienceSee how Xerox managed to develop, launch, and manage a global digital channel marketing program that drove record success.
Do It Like Xerox: Run Fully Automated, Co-Branded Google Ad Campaigns with Your Channel Partners (at Scale!)
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Impartner Articles
How PRM Is Helping Rectangle Health Transform the Competitive Healthcare Payments Industry
See how partner relationship management has enabled Rectangle Health to accelerate channel growth, improve operational efficiencies, and scale more quickly.
Cybersecurity and the Partner Experience: What You Need to Know
Collaboration is key in the cybersecurity space. It’s critical that organizations work in concert with vendors and the channel to deliver the most unified and fortified response possible to adversarial threats.
5 Key Questions About Throwaway Partnerships
Impartner recently spoke with Mike Leonetti, President of the Association of Strategic Alliance Professionals (ASAP) and asked him five key questions around these challenges.
How AscendX is Driving Demand for Thousands of SMB Reseller with New Channel Marketing Services
In this post we’d like to explore how one of our partners, AscendX Digital, is helping to overcome this problem and provide a unique channel model for channel marketing services to B2B brands like HP and TD Synnex.
Three New Channel Stars Bolster Impartner’s 2022 Channel Chief Advisory Board
The head of an alliance trade group, a well-regarded industry consultant and the founder of a global channel agency join Impartner’s roster of industry luminaries
For a Competitive Edge and a Sustainable Differentiation, Deploy a Superior Tech Stack
Business experts have long debated whether the future will belong to those with the brightest management team, the best culture or the most adaptable strategy. Increasingly, it looks like the future will belong to those with the most capable digital implementations.
The Time to Make Your Mark in the Cybersecurity Channel Is Now
New research and analysis suggest the time to make your mark in the cybersecurity channel is now, but you better hurry and be prepared By T.C. Doyle Research findings reveal that information communications and technologies (ICT) services companies are overhauling...
Impartner Introduces Innovative Technology to Help Organizations Transform Partner Experiences (PX)
Companies no longer have to choose between their priorities and those of their channel partners Want to provide partners the best automation experiences possible but not at the expense of automating the workflows and functions that matter most to you? Now you can do...
What defines partner automation excellence? An elegant interface and updated information are a few good signs
Impartner’s Olivier Choron shares insights from 25 years of working with partner portals.
An elegant, intuitive interface. Up-to-date information. And information at your fingertips.
These are but a few of the telltale signs of a good partner automation technology implementation.
To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook
Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”
Five Reasons to Say “Yes” to That Demo
Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive?
Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says. “Any opportunity to advance a learning journey is generally worth it.”