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Hyperscaler Marketplace
A hyperscaler marketplace is a digital commerce platform operated by leading cloud providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP), where organizations can buy, sell, and deploy cloud-based software and services. These marketplaces are designed to simplify how vendors, partners, and customers transact and collaborate in the cloud.
In channel and ecosystem contexts, hyperscaler marketplaces are becoming essential to how organizations co-sell, scale, and reach new markets. Through these platforms, independent software vendors (ISVs) and technology partners can list, promote, and sell their solutions directly within the hyperscaler’s ecosystem, accelerating time to market and expanding global visibility.
For example, vendors integrated with a hyperscaler marketplace can:
- List their software or services directly within AWS, Azure, or GCP.
- Enable partners to register and transact deals more efficiently.
- Leverage private offers and marketplace automation to reduce manual steps and improve deal velocity.
In short, hyperscaler marketplaces empower partner ecosystems to transact globally, collaborate seamlessly, and unlock new revenue streams, all within a unified cloud environment.
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