Customer Case Study
Having successfully launched Social on Demand to transform social media communications through its partners to reflect its own digital business model, Adobe began to look for a more effective way to communicate to its partners. Adobe adopts preference-based channel e-communications to reduce costs and increase message penetration with News on Demand. Adobe now delivers News on Demand across Europe, giving local Adobe marketers the ability to create region-specific content in multiple languages which in turn is sent to partners based on their preference selections.
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