Channel Impresario Rod Baptie Shares his Observations on how the Tech Channel “Fast Forwards” to New Business Models, Programs and Automation.

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For more than 30 years, Rod Baptie has been at the epicenter of all things channel in the high tech industry. His Baptie Channel Focus events are must stops for executives, and his Club 50 panel of channel chiefs is one of the most influential and exclusive panels in the information and telecommunications channel industry. A speaker, thought leader and impresario, Baptie is also a member of the Impartner Channel Chief Advisory Board (CCAB). In this LFTE episode, Baptie talks about enduring channel dynamics, the channel’s move to monthly occurring revenue, partner automation platforms, partner priorities in a post-pandemic world and more.

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Episode Outline:

[00:06] Intro from T.C. Doyle
[00:38] Rod Baptie introduces Baptie & Co. and its mission
[01:22] Baptie talks about enduring channel issues
[02:58] The channel community’s biggest change: recurring revenue
[04:25] Behavioral partner modeling and new channel incentives
[05:30] Partner economics in a post-pandemic world
[05:04] Specific PRM capabilities that make a difference
[09:09] How the role of a channel chief is changing
[12:00] Why channel automation is key to creating superior partner experiences
[13:47] Inevitable changes that were fast-tracked by the pandemic
[14:56] T.C.’s closing remarks


Rod Baptie Founder, Baptie & Co.

Rod Baptie
Founder, Baptie & Co.

Dave Taylor

TC Doyle
Director of Marketing Communications, Impartner

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