Rethinking the Channel Program: Should You Ditch Outmoded Building Blocks?

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Companies that do business through partners build programs using similar building blocks. But have digital transformation, new business models and the global pandemic diminished the value of some tried and true ways? Yes and no, say channels experts. What does that mean for your automation plans? Here, one channel thought leader, Gina Batali-Brooks of Is Inspired, talk things out with Impartner Channel Evangelist T.C. Doyle in this Lessons from the Edge video.

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Episode Outline:

[00:06] Intro from Impartner Channel Evangelist T.C. Doyle
[00:37] Is Inspired’s Gina Batali-Brooks describes her company’s mission and purpose
[03:13] The new era in channels calls for new flexibility
[03:57] Embracing new business models in partner programs
[06:00] How to add flexibility without losing program discipline
[09:14] How new automation can support new ways of doing business
[10:09] Do partners demand automation?
[10:29] T.C.D.’s closing remarks


Gina Batali-Brooks

Gina Batali-Brooks
Founder and President, Is Inspired

Dave Taylor

TC Doyle
Director of Marketing Communications, Impartner

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