Driving Demand for Resellers Through Distributors & Vendors with Impartner’s TCMA
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Takeaways:
How can you help your resellers, especially smaller ones, build credibility in the market? Sherry Foster of AscendX discusses how providing high quality, thought leadership, effective marketing content to your resellers in a scalable, set-it-and-forget-it manner is a game changer. It also earns the loyalty of your resellers as a distributor or vendor as you are powering the digital customer journey at scale with automated, co-branded content.
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Episode Outline:
[00:06] Intro from Impartner CMO, Kerry Desberg
[00:51] Kerry introduces Sherry Foster and the topic of through-channel automation
[03:43] Sherry discusses what AscendX is doing with big corporate clients like HP and distributors like TD Synnex
[04:55] How it works to help these big, multi-national corporations to reach their SMB resellers
[07:35] Impartner TCMA provides a “set it and forget it” automation and drives results
[11:36] The transformation of enablement and adoption
[14:45] Reaction of the resellers given the TCMA tools provided
[17:36] What AscendX is doing to create partner preference
[22:12] Words of advice for channel tech
Featuring:
Sherry Foster
Co-Founder, AscendX Digital
Kerry Desberg
CMO, Impartner