2020 Will Change How Partners View You – For Better or For Worse

Kerry Desberg, Chief Marketing Officer, Impartner | Rod Baptie, President/Founder, Baptie & Co.

The single most important ingredient to maintain partners though a pandemic: Humanity. Technology, products, sales enablement, and other standard channel management fundamentals are critical to helping vendors and partners make it through this pandemic. But as the situation eases, it’s the humanity and compassion with which vendors treat their partners that will determine whether you maintain their loyalty when choices are easier.

Listen to this podcast with Rod Baptie, President and Founder of Baptie & Co. and Channel Chief Advisory Board member and Kerry Desberg, CMO of Impartner, for a short, but in-depth conversation on why vendors who not only meet partners’ needs functionally but also with flexibility and compassion, help what are often smaller businesses survive in extreme market conditions will emerge most powerfully in the end.



Kerry Desberg
CMO, Impartner

Robb Franks

Rod Baptie
President & Founder, Baptie & Co.

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