A New Era of Precision in Channel Management: Smart Segmentation is Key

Analyst firm SiriusDecisions stresses that vendors have accumulated many channel partner types, yet few have the resources to engage effectively with all of them — until now. In this webinar, Channel Sales Strategies Services Director Chris Cleary and Impartner CMO Dave R Taylor outline why today’s vendors must take steps to be able to address the needs of ALL vendors, or they risk having only a small number of vendors deliver revenue effectively.

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