Sales/Marketing Pros: 5 Ways to Get IT Onboard with Your Channel Tech Wish List

In today’s world of bi-modal IT, the battle continues to rage between CMOs wanting to make rapid-fire technology purchasing decisions and IT teams struggling to balance business integrity while at the same time evaluating and implementing new technologies. This new webinar featuring Global SaaS PRM leader Impartner CMO Dave R Taylor and Gartner Research Director and PRM Analyst Ilona Hansen, outlines the following five key questions sales and marketing pros need to ask up front to streamline PRM purchase decisions with IT.

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