Why SaaS Companies Who Ignore the Channel are at Peril
Boom! The SaaS market is exploding and companies that fail to embrace the channel as a key route to market risk being left behind. With the release of a new eBook “The 555: Why a Channel is Critical to Your SaaS Company” by top channel strategy firm, AchieveUnite CEO Theresa Caragol and Impartner CMO Dave Taylor speak to how SaaS companies who embrace both a direct and indirect channel are pulling ahead of the pack. In this webinar, you’ll learn five reasons a channel is a SaaS go-to-market must, five ways a SaaS channel is different, and five things SaaS companies must do to stay ahead.