How boost.ai Transformed Partner Experience with Impartner

When your partners are moving fast, your portal can’t slow them down. That’s the challenge boost.ai faced as their partner ecosystem expanded: too many friction points, too little visibility, and a legacy intranet that felt more like a barrier than a bridge.

So they rebuilt the experience — fast.

In less than a year, boost.ai launched a new, modern partner experience using Impartner that not only streamlined operations but also accelerated partner engagement. With features like News on Demand, deal dashboards, and real-time analytics, boost.ai now delivers the kind of intuitivem self-service experience partners actually want.

Here's how they made it happen and why it's driving real results. 

The need for speed: boost.ai's partner experience journey

As boost.ai’s ecosystem grew, so did the friction points. Their old portal was clunky, hard to manage, and lacked visibility into partner activity. Critical partner tools and resources were buried or missing entirely.

Partner Operations Manager, Nils Henrik Haga at boost.ai, spearheaded the transition to Impartner. The team needed a scalable, modern solution that empowered partners and didn't require a dev team to manage. Impartner PX™ PartnerExperience stood out  for the following reasons: 

• No-code editing: As a small team, they needed to make updates without relying on IT.
  Clean, intuitive design: The sleek layout made it simple for partners to find what they needed.
• Advanced analytics: Finally, the team could measure partner engagement, performance, and content effectiveness.
• Flexible customization: The Impartner PX™ interface allowed for continuous enhancements based on real partner feedback.
• News on Demand: The ultimate tool for real-time partner communications, helping boost.ai share critical updates and content efficiently.

The Rollout: From Legacy Portal to a Modern Partner Platform

In under a year, boost.ai successfully launched a next-gen partner portal powered by Impartner PX™ following a structured rollout plan:

1. Assessment: Mapped partner needs and portal pain points.
2. Customization: Tailored the Impartner PX™ interface to align with boost.ai’s branding and content strategy.
3. Training: Equipped internal teams with the tools to manage and evolve the experience.
4. Launch: Rolled out the new partner experience with coordinated internal and external announcements.
5. Ongoing Optimization: Weekly iterations based on real-time partner feedback.

News on Demand: The Engagement Engine

One of the most impactful features? Impartner's News on Demand.

With this built-in communication tool, boost.ai can now:

• Share targeted updates and content by partner type or tier
• Highlight product releases, promotions, and important announcements
• Keep partners informed, engaged, and aligned with the company’s latest news

Haga noted that News on Demand has streamlined the way they communicate with partners. 
"It’s helped us stay top-of-mind while reducing the need for manual email campaigns or one-off outreach.”

This feature became a cornerstone of their partner engagement strategy and continues to drive higher portal logins, stronger campaign participation, and faster activation.

Data-Driven Decisions with Built-In Metrics

Since implementing Impartner PX™, boost.ai has seen significant improvements in partner operations. Partners have praised the ease of use with its simplicity in setting up and tracking deal registrations. The team now uses workflows for login reminders to drive even more engagement and in the future plan to add more functionality.

With built-in metrics and analytics, boost.ai can finally track partner engagement more accurately including logins and time-on-page by partner, content interaction rates, training completion, and more, enabling them to make data-driven decisions for future partner program improvements. 

Building a Scalable Partner Ecosystem

Partners notice when you invest in tools and systems that make their jobs easier. By prioritizing partner experience, relationships with partners become even stronger and more productive. 

The transformation of boost.ai’s partner experience with Impartner PX serves as a testament to the power of strategic technology adoption. By prioritizing partner experience and leveraging the robust features of Impartner PX™, boost.ai created a platform that not only meets current needs but also offers a scalable foundation for future ecosystem growth.