Chelsea Rider

Impartner and Amanda AI Team Up to Automate Continuous Optimization of Paid Google Search Ads

Collaboration between Impartner, Google and Amanda AI creates an automated system to maximize Paid Media campaigns while delivering a 75% reduction in cost per lead.

Channel Partner Onboarding Checklist: 10 Things to Do When Onboarding New Partners

Ready to increase engagement and boost sales through the channel? Set yourself up for greater channel ROI with this channel partner onboarding checklist.

5 Things Every Channel Partner Newsletter Must Have

Email is effective for channel communications and can generate amazing ROI - if you do it right. Here are the five things every partner newsletter program should have.

8 Ways Channel Sales Analytics Can Help Increase Your ROI

You’re always looking for ways to increase ROI from your channel. To do that, you need data. Read to learn how channel sales analytics can help increase revenue.

Impartner Claims No. 1 Ranking in Mid-Market Partner Management in G2 Summer Reports

Impartner achieves No. 1 ranking in three G2 categories for Partner Management; it is the 7th consecutive quarter the company has been ranked The post Impartner Claims No. 1 Ranking in Mid-Market...

Impartner PX Receives Third Award in 2022—Gold Stevie® Award Winner in 2022 American Business Awards®

Judges compliment Impartner PX™ PartnerExperience for addressing an underserved market, helping businesses make data-driven decisions.

Impartner Wins Gold Stevie® Award for Innovation in Partner Experience

The award recognizes Impartner PX™ PartnerExperience—a sleek, revolutionary PRM interface built from the ground up to meet the specialized needs of partners

Do It Like Xerox: Run Fully Automated, Co-Branded Google Ad Campaigns with Your Channel Partners (at Scale!)

Google Ads for channel partners are within reach. See how Xerox launched and managed a global digital channel marketing program that drove record success.

Growth Hacks for Pumping Up Indirect Sales

Whether you are new to partnering or a seasoned veteran, chances are you or one of your peers has Googled, “How to grow my channel?” If so, Impartner has answers for you.

Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation

A home-grown partner automation stack thwarted Vertiv, an enterprise tech giant with more than $4 billion in annual sales and 21,000 employees, from achieving its objectives with partners.

The Most Important Tool Missing from Your Salesforce Toolbox

You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns through partners isn’t one of them.

Building a Channel Partner Program: Exploring Exclusive Partner Deals

When building a channel program, prepare yourself for an inevitable question from one or more partners: “Are you willing to sign an exclusive deal?” Get tips to prepare your answer.

Channel Basics Revealed: The Pros and Cons of Exclusive Partner Deals

When building a channel program, prepare yourself for an inevitable question from one or more partners: “Are you willing to sign an exclusive deal?”

You Cannot Achieve Your Goals Without a Marketing Engine to Drive Your Indirect Sales

More than three-quarters of marketers use some form of marketing automation technology today, according to Social Media Today.

Honing Your Partner Proposition Part Two: Understanding Different Partner Types

Honing Your Partner Proposition Part One: Why Would a Partner Want to Do Business with You?

Tenego Academy Unravels Channel Basics for Any Tech Company Thinking About Partners for the First Time

Channel 101 is a new editorial project that covers the basics of channel planning, program creation, partner recruitment and more.

Your Partner Strategy: Partner Types, Requirements and Criteria Review

In this installment, we examine ways to help you better understand the types of business partners that exist today and the ones that are best suited to your business.

Supporting Current Partners: Quick Wins That Can Provide a Boost to Performance

How do you work with partners? It sounds like a simple question but it isn’t. Successful partnering today demands exacting answers. We cover them.