Issue link: https://impartner.com/resources/i/1473122
This ESG Solution Showcase was commissioned by Impartner and is distributed under license from ESG. © 2019 by The Enterprise Strategy Group, Inc. All Rights Reserved. Microsoft Dynamics 365 and Impartner PRM – A 'Better Together' Solution CRM/PRM Transformation: A Powerful Revenue Stream for Your Partnership Date: July 2019 Author: Kevin Rhone, Director, Channel Acceleration Abstract: Customer Relationship Management (CRM) solutions have become a foundational technology for corporations worldwide, and the playing field has been leveled. The thought of a company "building its own" CRM is rarely, if ever, a consideration. Ironically, while CRM solutions are critical to today's corporations' go- to-market architecture, to date, the bulk of technology spend has been on direct sales instead of the indirect sales that typically represent the majority of companies' revenue. That's why, in 2019, the market has reached a tipping point, as companies realize that to truly transform their sales and marketing process, they need to shift that technology spend to their indirect sales channel, where the potential exists to make a much larger impact on revenue. Enter turnkey, out-of-the-box, contemporary Partner Relationship Management (PRM) solutions, which leading corporations are using to revolutionize the experience they create for their partners and optimize the performance of their channel. More importantly, leading corporations are turning to technology vendors that can provide a proven CRM/PRM solution to support both their sales and channel technology stacks. ESG has found that there is a "better together" outcome: Microsoft Dynamics 365 CRM combined with the easily-integrated Impartner PRM for Microsoft Dynamics 365. This is the story of how a Microsoft Dynamics value-added partner quickly and efficiently implemented a powerful, combined system for a leading global network infrastructure provider, creating a win for the customer and shining a light on a compelling new business opportunity for Dynamics 365 partners. Enterprise Strategy Group | Getting to the bigger truth.™ Solution Showcase