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Case Study: Siemens + Impartner

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Siemens Digital Industries Software streamlines partner communications using News on Demand to enhance partner engagement Challenge © 04/2024 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 CUSTOMER STORIES: SIEMENS DIGITAL Siemens Digital Industries Software is driving transformation to enable a digital enterprise and the Siemens Xcelerator portfolio helps companies of all sizes create and leverage digital twins that provide organizations with new insights, opportunities and levels of automation to drive innovation. We needed to deliver the right message, to the right partners, at the right time." Robert Lyons, Global Partner Communications Manager As a global enterprise with over 16,000 partner contacts worldwide, Siemens faced challenges with creating and maintaining globally consistent partner-facing communications. Each region manually aggregated information from various parts of its local organization and distributed the information in different ways – some via PDF attached to an email or Word document embedded into an Outlook email full of URLs that linked back to information behind the firewall. The only consistency was each newsletter was in English for a predominantly non-English speaking audience with no personalization, no regular cadence and no editorial or branding guidance. It was a one-size fits all model whereby each recipient received all information whether it was relevant or not. It also lacked visibility into the effectiveness of its communications, unable to determine if anyone opened or clicked on any of the content. Solution Siemens Digital Industries Software deployed the Impartner News on Demand newsletter platform because it is built specifically for vendor-to- partner communications. As a result, it centralized a corporate-branded personalized, localized global newsletter that enabled contributors to target their content for their intended audiences. Each region maintained the ability to further review, edit and approve each article to ensure accuracy for any regional differences and contribute directly. The analytics within the News on Demand tool also provided visibility into the types of information and asset types by country that resonated most – and more importantly what did not. This information is helpful to understand and tailor future content appropriately for the right audience. Industry: Software Technology Location: Plano, TX Solution Use: News on Demand • Automate creation and approval process of newsletters • Reduce time to create unique newsletters • Cost effective • No html required • Global and local multi language news • Analytics for better audience engagement

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