Case Studies

Impartner + Stanley Black and Decker

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© 11/2022 IMPARTNER. All rights reserved. About Impartner Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint. From partner training and certifications to communications, business planning, and channel compliance, Impartner handles it all and more with best practices and automation built-in. Need to accelerate your channel? We're ready when you are. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Outcome SB&D has seen significant success since collaborating with Impartner. Google Ads for the Channel has helped the company create a local digital presence for their dealers, grow its business and reach new customers, saving time and increasing productivity in the process. Impartner has also helped SB&D to deliver the best partner experience possible, with partners providing positive feedback and high adoption rates. The company has experienced a 163% increase in leads since implementing Google Ads, and its Cost Per Lead (CPL) has decreased by 49%. Additionally, Impartner has enabled SB&D to achieve a competitive advantage by providing professional exposure that dealers would not be able to obtain on their own. It's also helped to build strong relationships with them and demonstrates that they're willing to invest in their resellers. Conclusion Through Impartner's services, SB&D can now easily run local Google Ads campaigns at scale for 150 independent resellers, secure in the knowledge that they have full control of the local customer journey and brand consistency through centralized Google Ads and reseller websites. SB&D is able to launch scalable marketing campaigns quickly and easily, saving time and increasing productivity in the process. Partner feedback has been positive and adoption rates are high, with significant increases in leads and decreased CPLs. It's also zero effort for partners as they don't need to keep up with digital marketing trends, as the automated tool manages it all for them. Furthermore, with increased visibility into partner activity, SB&D has access to valuable data to help them measure engagement as well as ROI—enabling more informed decision-making for the future. adoption of the marketing program " A central and templated one-to-many approach that's scalable, saves a lot on operational costs and allows our small independent retailers to grow generating more leads and sales!" Vanessa van Herpen, Marketing Manager " The value of having access to all insights and reports on marketing activities to measure important KPIs is a massive benefit" Vanessa van Herpen, Marketing Manager Results increase in local dealers' leads decrease in cost per lead more time saved 163% 49% 75% 100% Schedule a Demo

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