Channel Partner Program Templates

80 Key Partnership Questions to Ask New Business Partners

Find channel partner program templates, guides, checklists, and more to drive your channel partner strategy and grow your partner ecosystem.

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Questions to Ask Potential Business Partners Company Overview 1. What is your company's mission and vision? 2. Can you provide a brief history of your company? 3. What are your core values? 4. Who are your main competitors? 5. What unique strengths or resources does your company bring to the table? 6. Can you provide an overview of your team? 7. What is your company culture like? 8. What is your company's growth strategy for the next five years? 9. What major achievements or milestones has your company reached? 10. What challenges is your company currently facing? Products and Services 1. What products or services do you offer? 2. What sets your products or services apart from your competitors? 3. How do you ensure the quality of your products or services? 4. How do you handle product development and innovation? 5. What is your product or service's unique selling proposition? 6. Can you share some customer testimonials or case studies? 7. How do you handle product or service complaints? 8. What new products or services are you planning to launch? 9. What is your product or service pricing strategy? 10. What is your process for product or service updates and improvements? Market and Customers 1. Who are your target customers? 2. What is your geographic coverage? 3. What are the key trends in your market segment? 4. How do you gather and incorporate customer feedback? 5. Can you describe your ideal customer profile? 6. How do you segment your customer base? 7. How do you approach market research? 8. What strategies do you use to retain customers? 9. How well do you understand our target market? 10. Are you considering any new market segments?

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