2.
1.
Make a good first impression and onboard your partner properly by focusing on
their early wins and successes. Be sure to develop:
Recruit:
Focus on partner success from the start
An onboarding process and materials:
Clearly define the roles so everyone who engages in the process is
productive, supportive, and contributing to the positive partner experience.
Build a personalized onboarding journey by leveraging your partner portal
to give partners a unique experience based on their partner type, user
persona, etc. with a platform like Impartner. Your journey should guide
them through critical elements of your program and how to best use
available resources.
A partner success team:
Many companies implement them, but they often aren't engaged early
with partners. Hold your partner success team accountable for driving
successful partner onboarding.
Focus on that first sale for new partners:
The initial sale is an essential component of helping partners transition to
the next phase.
Ensure partners have the information they need to make an informed decision as
a seller of your solution and participator of your program. Be sure to develop:
Interest:
Share your content
Partner program details:
Describe your program details to partners and illustrate what success
looks like for them. Provide answers to questions like: How does a partner
move through the program? What are the benefits of the different tiers and
participating in a particular program? How will they be successful within
your program?
A partner business proposition:
Explain your partner business proposition, an important asset for you as a
vendor to articulate your unique value. Share it to clarify your partnership
value without marketing it.
Success stories:
Share success stories. It is important that partners see success from
other partners.
