Case Studies

Scaling Success: How CloudNC Streamlined Reseller Growth with Impartner PRM

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Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our partner relationship management (PRM) and partner marketing automation (PMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint. From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built in. Need to accelerate your partnerships? Solution Use Impartner PRM Platform Connections Impartner transformed deal registration by replacing a manual, complex process with an automated one with full visibility and editability. Its seamless HubSpot CRM integration made it the clear choice" Todd Dahlquist, Channel Sales Manager Impartner's advanced partner segmentation and process automation capabilities were pivotal features, providing scalability that enabled the company to expand its reseller network dramatically, achieving over 300% growth in their number of resellers in six months with minimal resources required to support it. The segmentation feature allows new resellers to be assigned specific values, automatically granting them access to relevant information while restricting access to content they shouldn't see, ensuring they can only view what's required. Overwhelmingly positive feedback has been received from the resellers, who particularly value the ability to view and edit previously registered deals. In addition, the asset library is also a major improvement over the limitations of the previous system. The integration of Impartner with HubSpot CRM enables seamless, real-time bi-directional data flow. Additionally, a newly implemented API connector integrates with the Chargebee billing platform, automating payment processes and further optimizing operational eciency. With Impartner PRM, CloudNC successfully transformed its reseller program, achieving rapid growth and streamlined operations. By automating manual processes like onboarding, deal registration, and asset sharing, the platform enabled CloudNC to scale its reseller network by 300% in six months, requiring minimal internal resources. Resellers now benefit from advanced segmentation, real-time HubSpot CRM integration for better visibility into submitted deals, including the ability to view and edit them. These improvements, combined with the integration of Chargebee for automated billing, have not only boosted operational eciency, but also position CloudNC for further success and expansion in the machining industry. " The scalability of the Impartner platform has been a key enabler for rapid growth. As a one-person team, I've been able to expand our reseller network by over 300% in just six months—and we're continuing to grow quickly." Todd Dahlquist, Channel Sales Manager " • CRM Sync: easy, self-configurable integration • Dynamic Forms & Workflows: scalable partner management • Deal Registration: accurate pipeline management • Asset Library: unlimited digital asset management • Analytics: performance analytics and reporting • Content Management: personalized messaging & segmentation tools © 2025 IMPARTNER. All rights reserved. Outcome Conclusion About Impartner HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Book a Demo

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