Issue link: https://impartner.com/resources/i/1480707
© 2026 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Solution Siemens turned to Impartner's News on Demand (NoD) solution to centralize its partner communications into a corporate-branded, personalized and localized global newsletter. Contributors can target content, while regional teams can review, edit and approve relevant articles ensuring consistency. Built-in analytics provide valuable visibility into what types of information resonate in each country allowing for content to be continuously refined for maximum impact. With over 100 contributors worldwide, ease of use was critical. Training takes just 30 minutes, enabling users to become quickly proficient. They also benefit from standardized branded templates tailored for executives, zones and specific partner-facing teams with full visibility into all communications, tracking opens, clicks and engagement down to the individual. The solution integrates directly with Siemens' Salesforce CRM, ensuring distribution lists are dynamically updated and accurate, eliminating manual processes and reducing the risk of errors. Communications are delivered in 10 languages across regions, enabling precise targeting, empowering contributors to easily create and share consistent, relevant content. Partners can self-subscribe to updates, while Siemens benefits from full visibility into engagement, including who opens communications, which links are clicked and how messages are received, providing deeper insights into partner engagement, beyond basic click metrics. Siemens has simplified internal workflows, reduced noise across its partner ecosystem and achieved significantly higher open and click-through rates, driving stronger partner engagement and measurable business results. Outcome Siemens has transformed its partner communications into a centralized, corporate- branded, consistent and measurable program. Visibility into who opens messages, what content resonates and how partners engage has provided actionable insights beyond basic click rates. Since implementation, average open rates have increased by [7.8%] while in 2025 Siemens beat their previous highest ever click-through rate for an individual story by [12.16%], exceeding industry benchmarks. Siemens can clearly demonstrate the impact of communications on partner behaviour, such as clear correlations between NoD communications and measurable spikes in content consumption following targeted campaigns. This data not only validates the platform's effectiveness but also helps secure continued buy-in across the business. Localization has also delivered measurable impact. After adding 10 languages, engagement rates in certain countries improved by over 10%, proving the value of delivering content in partners' native languages at the right time for their regions. NoD's translation workflows and automated scheduling ensure weekly newsletters land consistently at 9:15 a.m. local time across Asia, EMEA and North America, with every email personalized by name and region. Siemens runs all global partner communications through NoD as its single platform, simplifying internal processes, empowering regional contributors and creating greater harmony across its partner ecosystem. Solution Use Impartner PRM • Global Delivery with Multi-Language Support • Faster, More Cost-Effective Communications • No-Code, Automated Newsletter Creation • Custom Branding & Design • Audience-controlled preferences • Real-Time Analytics & Insights Platform Connections Most of our partners are non-native English speakers, so localization was key. Everything had previously been sent in English and required multi-factor authorization to view each article, which clearly hindered engagement." Robert Lyons, Global Partner Communications Manager API to SFDC