A partner journey map is only as good as the program elements that support it.
Components that make up your partner ecosystem and surround your partner
journey include partner programs, enablement, partner relationship management
(PRM) (with a platform like Impartner), personal relationships, management,
incentives, and marketing. These core partner journey elements are tools to
influence and motivate a partner through the full partner journey map.
This checklist will walk you through six keys to building a powerful partner journey and the elements you
should focus on to support and strengthen each one. By partnering with a go-to-market expert like Spur
Reply, you can optimize the core elements to their highest potential and take your partner experience to
the next level.
Your Partner
Journey Map
Checklist.
B R I N G I T A L L T O G E T H E R
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