Issue link: https://impartner.com/resources/i/1507420
© 09/2023 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Impartner has provided a much better environment for partners to grow with our products, allowing us to frequently provide sales enablement materials required by partners, so they can be competitive when positioning proposals, including our solution." Miroslav Todorov, Partner Success Manager ComplyAdvantage is the global leader in AI-driven financial crime risk and detection technology. Powered by ComplyData, the world's hyperscale source of financial risk insights, the company provides fraud and anti-money laundering technology to large banks and financial institutions. ComplyAdvantage uses artificial intelligence, machine learning, and natural language processing to help regulated organizations manage risk obligations and counteract financial crime. With a growing team based in the UK, along with hubs in the U.S., Singapore, and Romania, their partner ecosystem is an essential driver of their business goals. Challenge For an organization that runs on automation and AI, ComplyAdvantage was stuck managing their partner ecosystem by relying on using manual processes. From document requests to tracking deals, their partner network was managed within spreadsheets and emails. Multiple partners would request the same collateral numerous times from dierent team members, and there was no central process for easily rolling out new sales enablement materials. In addition, there was no single source of truth when it came to obtaining the full picture about commercial activities with partners. All partner leads were monitored via email, making it very dicult to track accurately. The Channel Management and Revenue Ops teams bore the weight of these manual processes, and needed a more ecient way to position their products, track their channel eorts, and manage communications with their global partners. Solution The ComplyAdvantage team evaluated and tested dierent Partner Relationship Management (PRM) platforms to find an option that could streamline and support their growing partner ecosystem. Impartner was the best fit for their business needs. Impartner's tailored approach allowed ComplyAdvantage to provide a centralized and automated solution that directly solved their business needs. With Impartner, they could track deal registrations, automate many of their manual processes, and most importantly, build an engaged and enabled partner ecosystem that was ready to go to market. Within two months, including Salesforce integration, ComplyAdvantage were up and running with the Impartner platform. ComplyAdvantage Drives Greater Revenue and Partner Enablement " The Impartner team was very active and responsive to inquiries, and suggested valuable insights into how we should structure our partner platform. We received a lot of assistance with setup. The Impartner team always provided detailed instructions of what needed to be implemented." Miroslav Todorov, Partner Success Manager " Industry Technology Location United Kingdom CUSTOMER STORIES: ComplyAdvantage Reduced administrative time on manual tasks Improved automated reporting + insights Helped drive increased revenue growth from partners Results Increased partner engagement + enablement