Issue link: https://impartner.com/resources/i/1532217
© 2025 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 CloudNC produces advanced AI-driven software to revolutionize precision manufacturing, accelerating manual processes to enhance eciency and consistency. Founded in 2015, its world-class team combines expertise in software and manufacturing, supported by top venture capital firms and strategic partners, including Autodesk and Lockheed Martin. Challenge CloudNC is a rapidly growing software provider for the machining industry. The company has grown at speed since launching its CAM Assist software to the market in 2024. CAM Assist addresses the manufacturing skills gap by accelerating manual tasks like CNC machine programming, quoting, and tool selection. This AI-driven software reduces programming time by 80%, saving machine shops over 1,000 production hours annually and making them more ecient. CloudNC's primary business goal is to accelerate sales growth, with its reseller network as a key driver. Resellers are the ideal partners as they sell complementary products that integrate with the company's software, making it an ecient go-to-market delivery strategy. In just six months, its reseller network expanded by 300%, establishing CloudNC as a standout force in the market. In the initial stage of launching its reseller program, CloudNC used a web-based productivity and collaboration tool, which proved to be labour-intensive and inecient for onboarding and enablement at scale. The issues experienced with this approach were manual onboarding, lack of asset segmentation and the absence of streamlined deal registration and order placement. These ineciencies aected the reseller team, slowing down operations, with long and manual information exchanges and limiting their visibility into deal registrations. Solution Scaling Success: How CloudNC Streamlined Reseller Growth with Impartner PRM + Industry Software Location London, UK Results Quick Implementation Process: completed in 4 weeks from start to initial launch Rapid Reseller Growth: scaled partner numbers 300% in 6 months through program automation Automated Deal Registration: HubSpot CRM integration providing full visibility & editability Operational Eciency: Automated onboarding, deal registration & asset sharing, reducing manual work Simplified Payment Processes: Integration with Chargebee for billing Recognizing that its former approach couldn't scale for rapid reseller growth, and drawing on prior experience with Partner Relationship Management (PRM) platforms, the CloudNC team evaluated the market options. Impartner stood out for its seamless HubSpot CRM integration. After consulting stakeholders, including the COO and CRM team, a quick decision favored Impartner for its robust compatibility and the confidence it inspired among decision-makers. The implementation process was completed very quickly in approximately four weeks, with core functionality operational from the start and ongoing updates made following the launch. CloudNC took a hands-on approach, handling the majority of the work, while benefiting from the responsive and dedicated support of the Impartner team. This combination of eciency, support, and collaboration ensured a smooth deployment. Using Impartner PRM to automate manual processes improved operational eciency by centralizing asset sharing, deal registrations, and order placements through the platform with real-time CRM sync to HubSpot. Previously, deal registration was limited to a simple form submission with resellers having no visibility into what had been submitted, making it impossible to review, edit and update proposed deals.