Issue link: https://impartner.com/resources/i/1542840
Snyk, the AI security company, empowers organizations to build fast and stay secure by unleashing developer productivity and reducing business risk. The company's AI Trust Platform seamlessly integrates into developer and security workflows to accelerate secure software delivery in the AI Era. Snyk delivers trusted, actionable insights and automated remediation, enabling modern organizations to innovate without limits. Snyk is redefining secure AI-driven software delivery for over 4,500 customers worldwide today. Challenge Launched in 2025, Snyk's Secure Developer Program provides open-source maintainers with free enterprise-grade security tools to identify and fix vulnerabilities, supporting Snyk's core mission to "empower organizations to develop fast and stay secure" strengthening its developer-first commitment. The program drives brand growth, community engagement and product innovation by securing widely used open-source projects, increasing Snyk's visibility and embeds its platform at the heart of the software supply chain. Maintainers actively advocate for Snyk in the Discord community and provide valuable real-world data and early feedback that enhance Snyk's product intelligence. To scale this initiative, Snyk turned to Impartner to automate application management, approvals and Salesforce CRM integration. Previously, manual and disjointed tasks, limited scalability and efficiency. With Impartner, Snyk's TAPP, DevRel and GTMA teams gained the automation and visibility needed to optimize workflows, accelerate growth and expand the program's global impact. Solution Snyk expanded its use of Impartner PRM to power and scale its Secure Developer Program, building on its existing Partner Portal that already supported Channel, TAPP and Integrator partners. Confident in Impartner's flexibility and Salesforce integration, Snyk didn't consider other solutions, choosing to extend its use of a trusted platform to this new, unique program. Because the Secure Developer Program required a non-traditional workflow, the Impartner team worked closely with Snyk to design and refine a tailored solution using out-of-the-box functionality. Over a two-month implementation, backend workflows and Salesforce integration were managed as well as dynamic forms, menus and collateral. Impartner's expertise, responsiveness and creativity ensured the final workflow matched Snyk's vision. The solution leverages key Impartner PRM capabilities, including custom objects, approval workflows, dynamic forms, public CMS pages, PRM workflows and CRM sync to Salesforce. This setup enables Snyk to efficiently capture, evaluate and track program applications, providing full visibility into participating developer projects. Today, having a centralized list of all developer projects within Impartner has become invaluable to Snyk, enhancing operations, improving transparency and creating a scalable foundation for the Secure Developer Program's continued growth. © 2025 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Industry: Developer security platform Location: Boston, Massachusetts Empowering Open-Source Developers: Snyk's Success with Impartner PRM Results: Operational Efficiency: Automated workflows & Salesforce integration saving time & reducing manual tasks. Scalability: The program transformed from a manual initiative to be fully operational & easily expandable. Enhanced Developer Experience: Simplified intuitive applications, faster access to tools & improved code security, providing a positive impact. Strategic Impact: Expanded developer ecosystem presence, brand visibility & gained valuable product intelligence Customer Stories Impartner has allowed us to turn a manual, time-consuming process into an efficient, scalable program. The platform not only saves our team time but also ensures developers have an intuitive, positive experience throughout the program." — Cara Sampson, Partner Program Director at Snyk