MasterClass
Create a ROI-Driving Partner ExperienceTHE Channel
Management
Platform
More revenue for you and your
partners, distributors and
resellers at every step.
THE Channel
Management
Platform
More revenue for you and your
partners, distributors and
resellers at every step.
Optimize
Power your channel
with our partner relationship management tools.
Amplify
Deliver on the promise
of demand automation with
end-to-end TCMA.
Communicate
Stay top-of-mind with
personalized news and
syndicated social.
With Impartner, big impact happens fast.
Companies that implement our tools see notable improvements in their first year.
32.3%
increase in
channel revenue1
29.0%
decrease in
administrative costs2
Making things as seamless as possible
It’s more about the journey...
Give your partners the best experience possible with the suite of products offered by Impartner.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Pipeline
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Demand
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Communicate
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Reward
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
Success: It matters who’s in your corner.
When it comes to creating the perfect partner experience, there’s not one better than Impartner.
We give you the big picture with no blind spots. Consolidate a full range of powerful tools into a single view so you can track every detail and drive channel growth.
It’s like we were destined
to be together.
Seamless integration with the world’s leading CRM platforms takes business-as-usual to a whole new level.
Seamless workflows, real-time data.
Our data integration tools put you in control of the conditions, directionality, and fields you want to include in your data mapping. Each CRM integration supports:
Real-time and bi-directional data flows
Mapping to any standard or custom CRM objects or fields
Impartner is the preferred PRM solution for Dynamics users and is listed on the Microsoft AppSource.
Set up your full integration to Deals, Leads, Contacts, Accounts, and more within minutes, in a free PoC.
Our game-changing, secure HubSpot integration can be found on the HubSpot App Marketplace.
Get the freedom to choose Oracle Sales Cloud or PRM as your system of record and where deals are approved.
Impartner's standard integration with Pipedrive allows you to sync partner data related to Leads, Deals, People, and Organizations.
It’s like we were
destined to be
together.
Seamless integration with the world’s leading CRM platforms takes business-as-usual to a whole new level.
We can’t stop making headlines.
There’s always something new at Impartner. Keep up with the latest!
#1 Mid-Market from G2
Stream ImpartnerCon Sessions
Impartner® Gold Stevie Award
Analysts Rank Impartner No. 1
Third Award for Impartner PX
Gary Sabin on Partner Automation
1. Global Impartner Customer Survey, Results Anonymized
2. Global Impartner Customer Survey, Results Anonymized
Let us show you how to take your channel performance to the next level.
We look forward to showing you why leading corporations trust us to help them automate, optimize and accelerate the performance of their channel.
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We appreciate you contacting us. One of our channel specialists will be in touch with you soon!
Have a great day!
