Issue link: https://impartner.com/resources/i/1499557
© 03/2022 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Our partners are very happy with the simplicity of how the platform works. It's very easy to navigate and they have ownership of where to source information. We now have the ability to launch new products and share brand-consistent promos and videos on the very same day." James Simpson, Marketing Director PFU (EMEA) Limited is a Fujitsu Company that specializes in and is dedicated to information management solutions. They offer advanced technology, intelligent software, and consultancy services. These services have made them the partner of choice for the world's most ambitious organizations. Whether it's document management solutions, bringing galleries online, or small format keyboards for coders, PFU is committed to enabling the world's flow of knowledge. Challenge Because they had two different channels, PFU's main challenge was ensuring that there was only one single source of the truth. The main goal was to ensure that their two different partner types – distributors and resellers, as well as software developers from the Fujitsu consultancy arm – were getting accurate and up-to-date information on all PFU products. They also wanted to be able to offer promotions, discounts, rewards and incentives, as well as training for partners. To do all of this, they used a custom-built legacy platform that made all of these processes inefficient and time-consuming to manage. These inefficiencies made it difficult for partners to use the platform – especially because they were unable to see the benefits – and partner engagement was consequently very low. Solution PFU chose Impartner PRM over other solutions because it provided more value for its price; there were different modules available and a development program in place to ensure the solution was future-proof. Integration with Salesforce was also crucial, and this was something they could seamlessly do with Impartner. PFU Streamlined Communications and Engagement to Multiple Partner Types with Impartner " Solution Use Industry Technology Location Uxbridge, London Impartner PRM • CRM Sync: easy, self-configurable integration • Dynamic Forms & Workflows: scalable partner management • Journey Builder: automates progress and rewards • Deal Registration: accurate pipeline management • Asset Library: unlimited digital asset management • Channel Intel: performance analytics and reporting • Content Management: personalized messaging & segmentation tools • Single Sign On: to an external Rewards system (Imaging Rewards) CUSTOMER STORIES: PFU (EMEA) FUJITSU