MasterClass
Create a ROI-Driving Partner ExperienceOptimized partner
relationship
management
Optimized partner
relationship
management
Make a measurable impact in a short amount of time.
The best PRM
on the planet.
The best PRM
on the planet.
From the largest global enterprises to the hottest emerging companies, Impartner PRM helps companies of all sizes optimize the performance for their channel and accelerate revenue for partners, distributors and resellers.
Unlock significant growth with Impartner
A commissioned study conducted by Forrester Consulting found that a composite organization based on Impartner customers achieved the following:
296%
return on investment over 3 years
Up to 50%
increase in partner-sourced deals
$2.4M
net value over 3 years
Easy to implement and amazingly powerful. Consolidate your in-direct sales to accelerate your channel growth.
Our partner experience
is the cat’s meow
The Best Partner Experience Wins
Put the business enablement data partners need to manage their pipeline and grow their business front and center with Impartner PX Partner experience.
 |
Enhanced UX |
 |
Pipeline Manager |
 |
PXStudio |
Making things as seamless as possible.
It’s more about the journey...
Give your partners the best experience possible with the suite of products offered by Impartner.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Pipeline
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Demand
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Communicate
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Reward
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
The right tools
for the right job.
The right tools
for the right job.
Whether you’re in cyber security or manufacturing, we help you crush your indirect sales goals.
The right tools for the right job.
Whether you’re in cyber security or manufacturing, we help you crush your indirect sales goals.
Cyber Security
FOMO runs high in cyber security. With partners working with 10 or more vendors battling on “speeds and feeds,” the best partner experience wins. Here’s how Impartner helps.
High tech
High tech companies have long led on CRM – and PRM. Those that lag in partner experience lag behind quickly in their ability to automate operational basics and optimize every step of the partner journey. Impartner helps them stand ahead and ensure their channel is a strategic competitive advantage for their companies.
Fintech
Very little is hotter than fintech, as companies worldwide revolutionize how business is conducted. Channel is a critical path to market, and the faster broker networks can scale, the faster can take advantage of this explosive market.
Manufacturing
Step aside high-tech companies, old line manufacturers are stepping forward to automate long-standing relationships with distributors, resellers and partners and create new, ‘holy grail’ digital experiences.
Telecom/Communications
Is your indirect channel run by master agents and sub agents? We’ve got you. We know sub agents often sell thousands of products and it’s critical to stay top of mind. The perfect partner experience helps you do that.
Rectangle Health expands market leadership
Dell Boomi 10Xs partner team with automation
Qualtrics accelerates with automated onboarding
Ingersoll Rand creates holy grail distributor experience
Honeywell gives every partner what they need
Poly accelerates digital transformation with Impartner
Illumina extends education to doctors
Commscope relies on proven integration with Impartner PRM and Microsoft D365
Yamaha UC transforms digitally in 30 days
Jive turns to PRM to scale
TeamViewer scales 2,000% with PRM
The proof is in the praise.
Take a look at how Impartner has been able to take channel optimization to the next level.
The right package for the right company.
Impartner makes it easy to move up or down in packages depending on your individual needs. For Enterprise, packaging becomes customizable to meet your specific partner ecosystem management requirements.
Ready for Enterprise? Let our team of solution experts know and we will work with you to personalize packaging.
*Results from a commissioned Total Economic Impact™ analysis conducted by Forrester Consulting.
Request Pricing
for PRM
Partner Relationship Management
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We look forward to showing you why leading corporations trust us to help them automate, optimize and accelerate the performance of their channel.
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Thank you for getting in touch!
We appreciate you contacting us. One of our channel specialists will be in touch with you soon!
Have a great day!
