Case Studies

© 05/2023 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Impartner significantly reduced the time it took us to evaluate and process deal registrations from partners, saving hours and hours of time. What was previously a manual process became automated, leading to better insights and one reporting view between Operations, Sales, Channel, and Finance teams" Dao Tran, Global Alliances Director Since 2018, SoSafe has empowered organizations to build sustainable security cultures that mitigates cybersecurity risks. Powered by behavioral science and smart algorithms, SoSafe delivers engaging personalized learning experiences and smart attack simulations that turn employees into active assets against online threats. In 2021, their strategic focus turned to growing their partner program, quickly growing their team by 700% and expanding into international markets. Challenge Recently launched, SoSafe's original partner portal was not meeting their expectations, and was not fully integrated with their CRM. Before partnering with Impartner, their team had to manage a manual deal registration process. Deal registrations were received in the portal, then had to be double-checked in their CRM. Subsequently, team members had to jump back to the portal to approve, then sync it. This manual process took hours, and led to time-consuming errors and mistakes that needed fixing. SoSafe was on a strong growth trajectory and needed a scalable solution to simplify their business processes while saving their team time. They needed a platform that could automate a higher volume of deal registrations, integrate seamlessly with their CRM, effortlessly rollout content to partners in multiple languages, and provide immediate insights into partner performance across the organization. Solution After closely reviewing the market, SoSafe found that the Impartner platform was best equipped to immediately solve the challenges of a growing company. Seamless integration and automation were the deciding factors. In real-time, the team watched how their manual deal registration process that had taken an hour would be processed immediately with Impartner. With their goal of rapid international growth, Impartner also offered seamless Salesforce integration, with a single up-to-date reporting and insights dashboard for multiple teams to access. Impartner also supported their communication efforts in multiple markets. With built-in translation support and effortless content rollout to their channel partners, SoSafe could easily share knowledge and best practices with their global partners. SoSafe Achieves Rapid 300% YoY Channel Growth " Solution Use Industry Computer and Network Security Location Cologne, Germany Impartner PRM • Deal Registration: accurate pipeline management • Channel Intel: performance analytics and reporting • Content Management: personalized messaging & segmentation tools • CRM Sync: easy, self-configurable integration • Dynamic Forms & Workflows: scalable partner management • Asset Library: unlimited digital asset management CUSTOMER STORIES: SOSAFE

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