Issue link: https://impartner.com/resources/i/1511564
© 03/2023 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Founded in 2007, Lookout is a pioneering force in data-centric cloud security. They've set a new standard for helping businesses and individuals protect the sensitive data and information they care about most. With over 600 dedicated employees, Lookout is on a mission to protect sensitive data in a cloud-first world. Lookout is trusted by thousands of renowned enterprises, small and medium businesses, and government agencies. With a strong partner ecosystem, Lookout protects millions of users globally and continues to innovate at the forefront of modern data security. Challenge With a growing network of over 500 global partners that includes strategic alliances, OEMs, distributors, MSPs, and resellers, Lookout needed a more cohesive and streamlined partner management system that was built to scale. Their goal was to give partners a 360-degree view of their relationship with Lookout and an easy onboarding process. Unfortunately, they were struggling with scattered systems, including multiple partner logins for their LMS and PRM, no self-service options, and limited analytics. In addition, their channel account managers were tied up in time-consuming administrative tasks. The need for a centralized platform to enhance partner experience, improve eciency, and reinforce their "channel first" business approach became top priority. Solution How Lookout Empowered Partners with a Single Go-To Platform Industry Software Development Location United States Results Achieved a 240% increase in logins into Partner Hub within first 90 days of launch Welcomed over 400 new partners and 1,500 users into Partner Hub since launch 95% of partners surveyed expressed satisfaction with Lookout's new Partner Hub Elevated partner experience with a unified and seamless portal After evaluating the market Lookout turned to Impartner, who met all of their primary PRM solution requirements. As a future-forward technology company with a growing partner network, they required a sophisticated, integrated solution that could provide in-depth analytics, self-service options, and the ability to segment content based on partner type. And, they wanted to make it easy for their channel account managers to work in the system, with no coding necessary. Lookout's new Partner Hub has revolutionized the partner experience, providing a seamless and ecient platform for their valued partners. With features like CRM Sync, partners can easily integrate their CRM systems, allowing for easy and self-configurable integration. The Dynamic Forms and Workflows enable scalable partner management, streamlining processes and ensuring smooth collaboration. And Journey Builder automates progress and rewards, ensuring partners are recognized and incentivized for their achievements. Crucial to the business is Deal Registration, which ensures accurate pipeline management, giving partners the tools they need to track and manage their opportunities eectively. The Asset Library provides unlimited digital asset management, allowing partners to access and share resources eortlessly. Content Management tools enable personalized messaging and segmentation, allowing partners to tailor their communications to their specific audience. And with Single Sign-On to an external Learning Management System (LMS), partners have easy access to training and educational resources. Finally, Impartner Analytics oers performance analytics and reporting, giving Lookout's partners valuable insights into their performance and areas for improvement. LOOKOUT