Issue link: https://impartner.com/resources/i/1533384
Challenge Rapid7, a leader in extended risk and threat detection, delivers solutions and services that supercharge security programs, empowering security teams to anticipate, pinpoint and act to secure their organizations. Rapid7 collaborates with a diverse ecosystem of partners, many of which leverage their partner portal, and is focused on ensuring their partners are enabled and supported to drive maximum impact in line with their near and long-term business objectives. In order to deliver maximum impact, Rapid7 spent time listening to and working collaboratively with their global partner community to best understand their business challenges and opportunities. Some areas of focus emerged around creating more ease and efficiency for partners looking to obtain access to approved quotes, collaborate with Rapid7 sellers directly on their opportunities and have full visibility into their Rapid7 customer renewals. Solution To support their vision and achieve long-term goals, Rapid7 turned to Impartner, their long-standing Partner Relationship Management (PRM) platform provider, to help address these challenges and create a personalized partner experience. Leveraging their existing partnership with Impartner, Rapid7 introduced new automated processes, a modernized portal experience through a redesigned PX interface, and provided partners with deeper engagement and seamless collaboration with Rapid7 teams. These new features provided efficiencies in productivity for their partners and internal teams. Rapid7's technical team found the Impartner platform intuitive and quickly acquired the skills needed to transition from the classic interface to the Impartner PX™ Partner Experience. They managed the implementation and migration largely independently, achieving a smooth launch within just 8 weeks of kick-off. Additionally, they efficiently added new content, co-branded collateral, and other resources, enabling different partner types to easily access the most relevant information to them. The seamless integration between their Salesforce CRM and the Impartner PRM system, along with the synchronization and trust established between the two systems, has been a significant win in terms of getting real-time partner data. Any changes made in Salesforce are reflected in Impartner within just 90 seconds. © 2025 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Results: Enhanced Partner Engagement: Greater visibility into opportunities and quotes via self-service access. Streamlined Operations: Automation cut time on routine tasks, increasing productivity and efficiency. Rapid Implementation: Deployed in 8 weeks due to an intuitive, user-friendly system. Seamless Integration with Salesforce CRM: Real-time data sync in Impartner in just 90 seconds. Industry: Cybersecurity Location: Boston, USA Rapid7's Transformation: Enhancing Partner Experience Through Automation Rapid7 is a cybersecurity company that provides solutions for vulnerability management, incident detection, response and security analytics. Founded in 2000, Rapid7 helps organizations detect, monitor, and remediate security risks and vulnerabilities across their IT environments. Its products and services are designed to assist companies in strengthening their overall security posture by identifying potential threats, managing risks, and responding to cyberattacks. We are deeply committed to continuously enhancing the Rapid7 experience for our global partner community. We will continue to look for opportunities to modernize, add partner value and streamline our processes to better serve our partners and customers. Our continued investment in the Impartner platform has allowed us to quickly and effectively modernize the partner experience, enabling seamless collaboration between our valued partners and Rapid7." — Kelly Hiscoe, Senior Director, Global Partner Programs and Experience