Case Studies

Outcome Since implementing Impartner, efficy has transformed how it manages, enables and supports its partner ecosystem. The platform has centralized all partner operations, from contracts, deal activity, training engagement and resource usage, giving the channel team full visibility into which partners are most active and where to focus their efforts. This has reduced manual administrative work and improved productivity across partner management, legal and operations teams. Partners can now register deals, track their own activity and access all resources in one place, replacing previously fragmented workflows. The impact on partner experience has been significant. efficy consistently receives positive feedback from partners who say the portal stands out compared to others in the industry. By unifying tools, training, resources and processes the platform delivers on the promise of a consistent partner experience, a core pillar of efficy's channel strategy. Since going live, 125 partners have been onboarded, generating €2.5 million in channel pipeline within the first three months, reflecting stronger partner engagement. Impartner also supports future innovation. efficy plans to expand enablement through SCORM- compatible training and reuse internal training materials in the partner portal and leverage AI features such as voice-enabled deal registration for English-speaking partners. The platform supports English, French, and Spanish languages to serve their multinational ecosystem. As efficy continues building a best-in-class partner program, Impartner remains one of the three foundational pillars driving its long-term success Conclusion efficy's journey to build a world-class partner program required clarity, structure, and a unified approach, challenges that were difficult to achieve with its previously fragmented, manual environment. By adopting Impartner as a core pillar of its channel strategy, efficy has consolidated processes, enhanced the partner experience and created a scalable foundation for long-term growth. The platform's completeness, actionable analytics and responsive Impartner support have transformed partner onboarding, enablement and management. With centralized visibility, streamlined operations and a significantly enhanced partner experience, efficy has already onboarded 125 partners and generated €2.5M in channel pipeline in under a year. Impartner also provides the flexibility and innovation to keep evolving, through expanded enablement, AI-driven deal registration, and multilingual support for its diverse ecosystem. As efficy advances toward its goal of becoming the #1 European CRM champion, Impartner remains a strategic enabler, helping the company build a high-performing partner ecosystem that drives revenue, strengthens collaboration and gives partners everything they need in one place. Partnerships are like a relay race – no one wins alone. Success depends on smooth hand-offs, shared responsibility and trust. With the right tools and alignment, you can go further, faster and win together." Jasper Lounio – Head of Partnerships, efficy Solution Use: Impartner PRM • CRM Sync: easy, self- configurable integration • Dynamic Forms & Workflows: scalable partner management • Journey Builder: automates progress and rewards • Deal Registration: accurate pipeline management • Asset Library: unlimited digital asset management • Channel Intel: performance analytics and reporting • Content Management: personalized messaging and segmentation tools • Partner Training: with SCORM integration Platform Connections: HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 About Impartner Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award-winning channel management solution provider on the market. Our partner relationship management (PRM) and partner marketing automation (PMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint. From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built in. Need to accelerate your partnerships? We're ready when you are. Book a Demo © 2025 IMPARTNER. All rights reserved.

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