Issue link: https://impartner.com/resources/i/1541877
efficy is a European SaaS group offering a complete portfolio of CRM and engagement solutions. Founded in 2005 and trusted by more than 13,500 customers, efficy provides flexible and easy-to-use tools across sales, marketing, customer support and management. With over 300,000 users in 63 countries, the group helps organizations work more efficiently, save time, and transform customer data into valuable insights that drive stronger, smarter business relationships. Challenge efficy, has grown rapidly through organic expansion and multiple acquisitions, becoming a 450–employee organization with the ambition to become the "#1 European CRM Champion." This growth created significant complexity, as each acquired company brought its own systems, processes and partner management practices. To support a unified, scalable business strategy, efficy recognized the need for a partner ecosystem capable of driving future revenue. To achieve this, efficy launched a channel program focused on increasing partner- sourced and partner-influenced revenue. Built on three pillars: best-in-class incentives, a unified partner portal and 360-degree partner support, the program has 125 partners across resellers, referral partners, and a growing group of technology partners. efficy needed a scalable, standardized framework for engaging this ecosystem. Before Impartner, partner management was manual, time-intensive and fragmented. Contracts, onboarding, enablement, deal management and communications, varied widely across teams and inherited systems, putting strain on partner managers, legal, product enablement and operations teams. Lacking a single source of truth made it difficult to track partner activity or maintain consistent engagement. efficy needed to centralize, consolidate and deliver a unified partner experience through one platform. Solution When efficy began exploring Partner Relationship Management (PRM) platforms, the team conducted a comprehensive market review. Although aware of Impartner from prior experience, it was their own evaluation, including a proof of concept, that made Impartner the clear choice. The platform's completeness, particularly its onboarding capabilities and localized support, aligned directly with efficy's goals. Throughout the selection process, efficy was impressed by Impartner's responsiveness and collaborative approach. Quick answers, clear guidance and short personalized videos removed roadblocks and accelerated decisions, reinforcing that they were selecting a true partner, not just a vendor. Implementation was smooth, and efficy became fully operational quickly thanks to strong internal ownership from the channel team. Once live, the platform's value was immediately clear. It's comprehensive suite of tools, especially the actionable analytics, became indispensable, giving efficy a unified view into partner performance and the ability to manage and scale its ecosystem in ways not previously possible. The team describes Impartner as "the complete package," an end-to-end solution powering their modern partner strategy. © 2025 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Industry: Business productivity software Location: Brussels, Belgium Building a Winning Partner Program: How efficy Transformed Its Channel Strategy with Impartner Results: Partner Onboarding & Revenue Impact: Onboarded 125 partners & generated €2.5M channel pipeline in first 3 months. Centralized Partner Operations: Unified visibility across contracts, deals, training & resources, reducing manual work & boosting productivity. Enhanced Partner Experience: Partners can self-register deals, track activity & access all resources in one portal Data-Driven Management: Analytics deliver actionable insights, allowing efficy to better manage and grow its partner ecosystem. Customer Stories Impartner gives us everything we need in one place, analytics, enablement and deal tracking, so our partners can focus on selling and we can focus on growing the ecosystem together." Jasper Lounio – Head of Partnerships, efficy