Issue link: https://impartner.com/resources/i/1545617
© 2026 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Solution For Mambu, News on Demand offered more than a communications tool, it enabled a fundamental shift in how the company engaged with partners. Moving away from a traditional email-driven "push" model, Mambu created a self-service, on-demand experience where partners could access the information they needed, when they needed it. Integrated directly as the communication engine within Mambu's broader partner platform, News on Demand acts as the communication hub that drives engagement to a centralized destination for partner resources, complementing key platform functionalities such as deal registration, sandbox requests and regional event calendars. The implementation process was smooth and efficient, with Mambu moving from initial planning to its first live global partner newsletter in just two months. The rapid onboarding helped the team replace manual communications processes with a more automated and scalable approach. Since implementation, several features have delivered significant value. The centralized content library ensures important information remains accessible long after publication, while intuitive analytics dashboards provide clear visibility into which content resonates most with partners. Advanced segmentation capabilities allow Mambu to deliver more relevant communications to specific partner groups and regions, and the automation built into News on Demand has effectively created a self-sustaining partner marketing engine, freeing the team to focus on strategy rather than manual administration. Benefits Since implementing News on Demand, Mambu has significantly improved the efficiency of its partner communications program. The platform's intuitive interface, automated workflows and ready-to-use templates have reduced campaign creation time by approximately 30%, allowing the team to spend less time on formatting and administration and more time on strategic planning and content development. Automated approvals and brand-aligned templates have also improved the consistency and quality of communications while reducing operational overhead. The move to a more personalized, partner-driven content experience has also strengthened engagement. Rather than receiving generic communications, partners can subscribe to the topics most relevant to their business, ensuring the information they receive is timely and meaningful. Combined with a centralized, searchable content library, this has made it easier for partners to find important updates, reports and event information, improving the overall partner experience and reinforcing Mambu's reputation as a responsive and trusted partner. Solution Use Impartner PRM & NoD • Global Delivery • Faster, More Cost-Effective Communications • No-Code, Automated Newsletter Creation • Custom Branding & Design • Audience-controlled Preferences • Real-Time Analytics & Insights • Refreshed NOD widgets and portal view Platform Connections "The real game-changer with News on Demand was recovering 30% of our production time while simultaneously elevating our design quality. It's rare to find a solution where 'faster' also means 'better-looking,' but NoD has delivered exactly that for the Mambu team." Daria Namestnikova, Partner and Channel Marketing Manager, Mambu SFDC