Issue link: https://impartner.com/resources/i/1545617
By replacing manual newsletters with an automated, on- demand content experience, Mambu has transformed its partner communications. Using Impartner News on Demand (NoD), the team reduced campaign creation workloads by 30%, delivered highly tailored partner experiences, and established a powerful communication engine that drives engagement across its entire global partner ecosystem. Mambu is a SaaS cloud banking platform and strategic growth partner founded in 2011. It enables banks, fintechs and other organizations to rapidly design and launch modern financial products using a composable architecture that supports core banking, deposits, lending, payments and Islamic banking. Built for flexibility and scale, Mambu helps customers modernize banking systems or launch new products with speed and agility. It is trusted by over 100 customers in more than 65 countries, including Western Union, N26, ABN AMRO and Bank Islam. Industry: Fintech Location: Amsterdam, Netherlands From Manual Newsletters to a Scalable, Partner-First Communication Experience Results 30% faster campaign creation due to streamlined workflows, templates and automation Significant time savings by reducing manual formatting and operational tasks across partner communications Automated approval workflows improved speed, consistency and reduced internal friction Centralized, searchable content library improved partner access to key updates, events and resources Targeted engagement through segmentation, enabling personalized, partner-relevant communications at scale Customer Stories © 2026 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Challenge For a growing global partner ecosystem, Mambu had outgrown its existing approach to partner communications. While HubSpot remained an effective platform for broader marketing activities, the company needed a more specialized solution that could better support the complexity of managing partner engagement at scale. As its partner network expanded, Mambu sought a more professional, efficient and partner-centric way to deliver communications and resources. The existing process relied heavily on manual effort, with monthly newsletters requiring significant time and resources to produce. Partners also experienced a fragmented journey, needing to search across multiple emails and platforms to find important information such as product updates, event invitations and industry reports. Mambu also had limited visibility into how content was being consumed over time, making it difficult to understand the ongoing value and relevance of shared resources. Recognizing the need for a single source of truth, Mambu set out to move beyond a traditional email-based communication model. The goal was to create a centralized, searchable content hub where partners could access relevant information on demand, improving efficiency, engagement, and the overall partner experience.