Issue link: https://impartner.com/resources/i/1545617
About Impartner Each day millions of partners in nearly every industry across the globe access Impartner. Why? Because the partner experience matters and leading channel organizations agree. Impartner is the fastest-growing, most award- winning channel management solution provider on the market. Our partner relationship management (PRM) and partner marketing automation (PMA) solutions help companies accelerate revenue and profitability through their indirect sales channels at every partner lifecycle touchpoint. From partner training and certifications to communications, business planning, and performance compliance, Impartner handles it all and more with best practices and automation built in. Need to accelerate your partnerships? We're ready when you are. Book a Demo © 2026 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 "By moving away from fragmented email blasts to a centralized 'One-Stop-Shop' model, we've given our content an indefinite shelf life. Our partners no longer have to hunt through inboxes; they have a searchable, high-value intelligence feed at their fingertips." Daria Namestnikova, Partner and Channel Marketing Manager, Mambu Outcome News on Demand has transformed Mambu's partner communications from a time-consuming manual process into a strategic, automated engagement engine. By creating a centralized "one-stop shop" for partner content and resources, the platform enables Mambu to deliver relevant, high-value information to partners more efficiently while strengthening the overall partner experience. One of the most unexpected benefits has been the significant productivity gains achieved without sacrificing quality. Mambu estimates that News on Demand has reduced campaign creation time by 30%, thanks to automated workflows and ready-to-use templates that simplify execution while maintaining a professional, on-brand experience. As a result, the team can scale partner communications more effectively, increase partner trust, and focus more of its time on strategic initiatives rather than administration. "News on Demand has allowed us to shift our focus from the technical friction of manual formatting to high-level partner strategy. It has transformed our communication from a monthly chore into a professional, automated engine that scales with our global ecosystem." Daria Namestnikova, Partner and Channel Marketing Manager, Mambu