Issue link: https://impartner.com/resources/i/1480707
Siemens Digital Industries Software is driving transformation to enable a digital enterprise and the Siemens Xcelerator portfolio helps companies of all sizes create and leverage digital twins that provide organizations with new insights, opportunities and levels of automation to drive innovation. Industry: SaaS, Work Management Location: Plano, Texas, USA Boosting Partner Engagement Through Centralized, Personalized Communications Results Improved open & click rates: +7.8% opens, +12.16% clicks 10%+ boost in localized markets Faster, automated workflows 100% localized personalization Consistent branding and messaging to 30K partners More certifications & content use Customer Stories © 2026 IMPARTNER. All rights reserved. HQ: +1 (801) 501-7000 | Paris: +33 (0) 1 87 16 73 86 | London: +44 (0) 204 576 9682 Challenge Siemens Digital Industries Software's global partner ecosystem is composed of nearly 30,000 people, operating across EMEA, Asia Pacific and the Americas. With such a vast and diverse partner ecosystem, one of the company's biggest challenges is ensuring that partners consistently receive the right messages at the right time and in a way that's relevant to their markets in their local language. There's a constant requirement to communicate something new, whether it's product updates, events, certifications or enablement resources. The list is endless. Before implementing Impartner's News on Demand solution, partner communications were fragmented, manual and inconsistent. Each stakeholder relied on their own tools and channels, often sending Outlook emails and attachments like PDFs or word documents, resulting in duplicate or missed communications with no centralized visibility or control. Messages were typically delivered only in English, with no ability to manage translations, localization or timing across different regions. Distribution lists had to be manually recreated and refreshed for every email send, consuming significant time and resources, while tracking was limited to basic click metrics that failed to reflect true engagement. Without a dedicated partner communications function, there was no structured way to manage messaging, ensure consistency or measure effectiveness. Once Siemens established a dedicated team, the gaps became clear, highlighting the need for a scalable, centralized solution that could bring consistency, efficiency and measurable impact to partner communications. Knowing that our messages will be delivered through NoD gives our internal stakeholders the confidence that their communications will reach the right audience and have the best chance at achieving the desired impact. The platform's efficiency and ability to streamline communications have been game- changers for our organization." Robert Lyons, Global Partner Communications Manager