The Hyperscaler Marketplaces Guide
A practical guide to partner-led cloud growth across cloud marketplaces. Featuring insights from leading hyperscaler, channel, and ecosystem experts.
The Hyperscaler Marketplaces Guide
A practical guide to partner-led cloud growth across cloud marketplaces. Featuring insights from leading hyperscaler, channel, and ecosystem experts.
Hyperscaler marketplaces have become the operating system of the cloud economy.
This guide brings together perspectives from industry analysts, hyperscaler ecosystem leaders, and partner practitioners to show how partners, ISVs, and ecosystem leaders can turn marketplace complexity into repeatable, revenue-driven GTM motions.
Built on real-world experience across AWS, Microsoft Azure, Google Cloud, and the broader partner ecosystem, this guide connects strategy, incentives, and execution.
How hyperscaler marketplaces evolved from procurement tools to GTM engines
Where incentives like MACC, EDP, CCA, and private offers drive real deal velocity
How PRM connects co-sell, marketplace, and partner operations
What a scalable partner-to-marketplace maturity model looks like
Download the Hyperscaler Marketplace Insights Guide
Contributors include leaders from:
