We Accelerate
Your Channel

Impartner unlocks the potential of your indirect sales by helping you Manage, Optimize and Accelerate every step of the partner journey.

Optimize Partner Performance

Drive Demand Through Partners

Forerester Wave leader 2020 and G2 Leader Fall 2021
Microsoft + Impartner

Two is better than one

Accelerate direct and indirect sales together.

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We Accelerate Your Channel

Impartner’s SaaS-based Partner Relationship Management solution brings insight and manageability to your partner channel. Impartner PRM unlocks the potential of your indirect sales by helping you manage and optimize every step of the partner journey.

Attract the Right Partners

With increased competition for high-performing channel partners, it is more important than ever to provide your partners with a perfectly personalized experience. The Impartner PRM platform allows you to update and personalize your portal and content.

Impartner PRM Core Platform
To-Partner Marketing Module

Speed Onboarding & Profitability

Once the contract is signed, the next steps are the key to ramping revenue productivity. Impartner automates onboarding with triggered workflows for applications and approvals. We ensure partners are trained and informed, while our SegmentAI™ and SmartContent™ deliver targeted information at just the right time.

Impartner PRM Core Platform
Journey Builder
Training / Certification
Co-Branded Collateral

Increase Lead Closure Rates

After spending time, energy and money developing a qualified lead, you want to make sure it ends up with a sales partner who will close the deal. Our Deal Registration solution builds partner trust and rewards partner loyalty, while Impartner Leads lets you intelligently assign and delegate leads and track closure rates and ROI.

Impartner PRM Core Platform
Lead Management

Amplify Your Marketing

Solutions that enable partners to amplify your brand. Partners can personalize and co-brand content and collateral. Our automated MDF solution eliminates time-consuming paperwork. News on Demand and Social on Demand harness the power of your partners with common messaging and branding.

Through-Partner Marketing
Co-Branded Collateral
MDF / Co-op Funds Management
News on Demand
Social on Demand

Enhance Partner Performance

Manage the performance of your indirect channel partners with the same scrutiny and insight as your direct sales force. Opening the black box of indirect sales with Impartner Intelligence allows you to see conversions, pipeline, and more, by making revenue predictable, repeatable, and sustainable.

Channel Intel+
Program Compliance Manager
Business Planning

Introduce Partners to Customers

Make it simple for your potential customers to find a solution provider who meets their needs. With Impartner Locator and Solutions Marketplace you can connect your prospective customers to the perfect channel partners. Easily map your partners, provide filters for search criteria, and allow partners to self-market their abilities.

Partner Locator
Solutions Marketplace

Our Clients Speak for Themselves

Impartner clients range from small and medium sized businesses to Fortune 500 companies.

Our solutions support industry-leading global enterprises, including several CRN 5-S Award-winning channel programs and designated Channel Chiefs. At Impartner, you can be confident in knowing that not only are your business needs being supported by our innovative solutions but that you are also in excellent company.

format_quoteIn 2017, I put together a stretch goal to increase our pipeline influence 30 percent over 2016, and thanks to efficiencies, our ability to broaden our partner base receiving leads and onboard new partners, we were able to increase that nearly 200 percent.format_quote
Liz Cope
Global Marketing Leader, Ingersoll Rand ARO
format_quoteOur partners’ success drives our success; that’s why we want them to adopt Social on Demand – to grow their and our brands’ awareness.format_quote
Will Frei
Director of Content & Social Media Strategy, Avalara
format_quoteWhen we were looking to switch PRM solutions, the No. 1 concern was ensuring the sync with Salesforce was in real time and not batched so we didn’t have data integrity issues.format_quote
Josh McFadden
Director of Partner Enablement Programs, Jive Communications
format_quoteEverything is easily integrated with our CRM system. Everyone is working off the same record and data, and ultimately getting better engagement from customers, partners and our own internal people.format_quote
John Sampson
Director of Partner Marketing, Zendesk
format_quoteWe wanted time to value and speed to execute. We really wanted something that was more out of the box - a pure play PRM that was purpose-filled for servicing partner ecosystems.format_quote
Brooke Cunningham
VP Global Partner Marketing, Programs & Operations, Splunk

What’s New

Research In Action's Vendor Selection Matrix for PMA report


Impartner Ranks No. 1 in Partner Management Automation In New Report from Analyst Firm Research in Action

Brighton Park Capital

Press Release

Impartner raises $50M from Brighton Park Capital to accelerate growth

Business Case for PRM


Learn how small and emerging organizations can scale more quickly