Learn How Impartner Can Drive 296% ROI
Create a ROI-Driving Partner ExperienceImpartner: The #1
Partner Marketing
Automation Software
Amplify your partner marketing efforts intelligently, driving more leads with less work.
Impartner: The #1 Partner Marketing Automation Software
Amplify your partner marketing efforts intelligently, driving more leads with less work.
Loved by ecosystem leaders worldwide
Channel marketing automation tools your partners will love
Channel marketing automation tools your partners will love
Increase partner adoption with a full set of hyper-personalized, hyper-targeted to, with, and through channel marketing automation tools. And, do it all while making sure your branding stays consistent everywhere online.
Syndicate content across hyper-targeted microsites and banner ads
Tell your brand’s story with consistency across your partner’s digital marketing campaigns. Manage a dynamic microsite or topical banner ads for your business that your partners can syndicate on their own domain.
It’s time to drive more demand through your partners, with ease.
Push new leads directly to your local partners with paid media
Run automated paid media campaigns directly on your partners’ behalf on sites like Google, Facebook, and more. When a customer clicks on one of your ads, they’re automatically redirected to your closest partner’s website for their purchase.
Industry analyst Jay McBain called Impartner’s paid media tool the “crown jewel” of our partner marketing automation platform for a reason. Scalable, future-thinking, and data-driven: that’s Impartner.
Automate your co-selling motions with an on-demand content center
Extend your marketing reach to the channel and beyond with a centralized content center built into your partner portal. Partners can access your data sheets, guides, brochures, web banners, and more whenever and wherever they need.
Then, enable partners to add their logo and other branding elements to these assets in minutes – all while keeping the integrity of your brand intact.
Build personalized email campaigns to and through partners
With News on Demand, you can deliver 100% personalized news and targeted newsletters to your partners – based on their preferences.
Impartner also makes it easy for you to set up ready-to-use email campaigns for your partners that are tied directly to relevant, syndicated landing pages. Campaigns are automatically co-branded for each partner while protecting your branding, making execution quick and simple.
Track the analytics that matter most for proving marketing ROI
Whether managing ten or tens of thousands of partners, you need to pinpoint exactly which partner marketing activities and campaigns are working. With Impartner’s build personalized dashboards and share results with your internal and partner teams.
Our integrations also take business-as-usual to an entirely new level. Harness powerful integrations with your existing tech stack to see all your partnerships data in one place. Find native integrations for leading CRMs like Salesforce or HubSpot, account mapping tools, LMS tools, and more.
Unlock significant growth with Impartner
A commissioned study conducted by Forrester Consulting found that a composite organization based on Impartner customers achieved the following:
296%
return on investment over 3 years
Up to 50%
increase in partner-sourced deals
$2.4M
net value over 3 years
Take an interactive tour
Learn more about our partner marketing automation tools in our full product tour.
True partner marketing
automation has arrived
A demand generation center to rule them all.
We make it easy for you to operate your Impartner TCMA Demand Generation from one, easy-to-use control panel. Drill down and see the powerful components at your disposal.
Showcase Syndication
This central feature enables you to manage one dynamic microsite (Showcase) for your business, complete with lead generation, that partners can syndicate on their domain or use as campaign landing pages. Each lead captured is automatically routed directly to the right partner within their Lead Management dashboard.
Email Campaigns
Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner while protecting your branding, making execution quick and simple.
Content Center
Full digital asset management embedded into your marketing portal to easily distribute segmented content to your partners. Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.
Training & Certification
Every instance of Impartner TCMA comes out-of-the-box with a training course to introduce your partners to the solution and the content available to them. You can also configure this feature via our easy self-service tools to create any additional training & certification paths that you need to extend to your partners.
Journey Orchestration
Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. Partners progress through their short checklist of items to know the path the best marketers follow to maximize lead generation.
Analytics Studio
We all know the golden marketing rule: tracking, analyzing, and optimizing is critical for success. Our TCMA reporting gives you views of every key metric you can imagine with out-of-the-box dashboards.
Paid Media for Partners
Run automated paid media campaigns directly on your partners’ behalf on sites like Google, Facebook, and more. Create and implement local paid media campaigns for all of your partners in your ecosystem, and unlike other methods, it requires zero effort at the local level.
Lead Management
Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.
Promotion Syndication
Like Showcase Syndication but uses a topic specific banner ad pointing to the related syndicated microsite that is tied to a marketing program, such as a new product promotion, allowing you to leverage your latest promotions to drive demand through your partners.Syndication
Showcase Syndication
This central feature enables you to manage one dynamic microsite (Showcase) for your business, complete with lead generation, that partners can syndicate on their domain or use as campaign landing pages. Each lead captured is automatically routed directly to the right partner within their Lead Management dashboard.
Campaigns
Email Campaigns
Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner while protecting your branding, making execution quick and simple.
Content Center
Full digital asset management embedded into your marketing portal to easily distribute segmented content to your partners. Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.
Certification
Training & Certification
Every instance of Impartner TCMA comes out-of-the-box with a training course to introduce your partners to the solution and the content available to them. You can also configure this feature via our easy self-service tools to create any additional training & certification paths that you need to extend to your partners.
Orchestration
Journey Orchestration
Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. Partners progress through their short checklist of items to know the path the best marketers follow to maximize lead generation.
Syndication
Analytics Studio
We all know the golden marketing rule: tracking, analyzing, and optimizing is critical for success. Our TCMA reporting gives you views of every key metric you can imagine with out-of-the-box dashboards.
for Partners
Paid Media for Partners
Run automated paid media campaigns directly on your partners’ behalf on sites like Google, Facebook, and more. Create and implement local paid media campaigns for all of your partners in your ecosystem, and unlike other methods, it requires zero effort at the local level.
Management
Lead Management
Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.
Syndication
Promotion Syndication
Like Showcase Syndication but uses a topic specific banner ad pointing to the related syndicated microsite that is tied to a marketing program, such as a new product promotion, allowing you to leverage your latest promotions to drive demand through your partners.
Ecosystem leaders at the world’s top companies agree: Impartner is the best partner management platform
Impartner is rated #1 by customers on G2
We’re rated #1 overall on G2 for enterprise partner relationship management, over Salesforce, Zift, PartnerStack, Mindmatrix, Allbound, and more.
Reduced cost per lead
by 75%
Google Ads has become our first source of leads for our partners across all geographies. With Impartner, we have been able to reduce the cost per lead by 75% and we have seen a huge acceleration in lead generation without increasing media budgets.
—Isabelle Pampelune
SMB Business Development Lead, Xerox
Increased leads
by 163%
Impartner enabled us to generate additional revenue for all of our 150 local resellers by giving them online exposure on Google Search that they would never have been able to set up themselves, driving a 163% increase in local dealers’ leads and 49% decrease in cost per lead.
—Vanessa van Herpen
Marketing Manager, Stanley Black & Decker
Doubled reach to
global partners
We needed to deliver the right message, to the right partners, at the right time. We started localizing newsletters and immediately saw amazing results. All of them had over 50% and some up to 70% unique open rates.
—Robert Lyons
Global Partner Communications Manager, Siemens
Automate your partnering =
Less work
Discover a new path towards an ROI-validated channel, powered by effortless partner marketing automation and analytics tools. It’s time to drive results that speak for themselves.
Learn how you can grow faster,
together with Impartner.
Defining the future of partner marketing automation
Impartner TCMA pricing:
Built to scale
Increase partner adoption with truly automated, scalable demand solutions built for every stage of ecosystem growth.
What real customers say about our partner marketing automation software
Frequently asked questions about partner marketing automation
What is partner marketing automation?
Through channel marketing automation is about streamlining marketing efforts across your entire partner network. It’s all about optimizing the coordination of marketing initiatives across various partners, making it easier for you to manage campaigns, generate leads, and track results collectively on their behalf.
To-partner marketing automation is more specific. It focuses on recruiting new partners and providing your existing partners with the resources and tools they need to succeed. This approach simplifies the process of sharing sales/marketing materials, making sure they know what resources are available to them in your partner portal, and ensuring consistent branding across your partner network.
With-partner marketing automation is the most collaborative of the three. It’s all about working closely with your partners, sharing marketing goals and strategies, and jointly executing marketing campaigns. This approach fosters a strong, mutually beneficial relationship, leading to enhanced partner satisfaction, and engagement.
These approaches offer different ways to achieve your marketing goals within your partner ecosystem. Partner marketing automation is your secret to nurturing strong, trust-based relationships within your partner network, leading to increased revenue and growth opportunities for you.
What is through channel marketing automation (TCMA)?
Through channel marketing automation empowers you to strengthen partner relationships, drive co-marketing efforts, and ultimately, achieve greater marketing success through your channel partners.
What is partner marketing software?
This powerful software takes communication to the next level, offering you features like on-demand asset access, automated paid media campaigns, and an array of valuable digital marketing assets. Your partners get quick access to crucial information, freeing them up to focus on what they do best: driving sales.
What’s more, partner marketing software offers valuable insights into partner marketing activities and in-depth analytics, providing you with the tools you need to provide excellent support and spot those golden growth opportunities within your channel ecosystem. It’s your key to achieving partnership success, and it’s all at your fingertips with partner marketing software.
What’s the best TCMA software?
To make the right choice, you’ll want to start by focusing on your needs. Dive into user reviews and analyst reports to gain valuable insights. Define your goals and identify essential features you need. Prioritize automation-first platforms that save you time and effort. Seek seamless integrations that seamlessly fit into your existing tech stack. Be sure to explore their support resources and pricing models, and don’t forget to take it for a test drive with a demo. It’s all about discovering the perfect TCMA solution that transforms your approach to partner marketing.
What integrations does Impartner support?
Impartner offers a wide range of native integrations to streamline your partner marketing efforts. Easily connect and sync your partner data with popular CRM systems like Salesforce, HubSpot, and Microsoft Dynamics. It also supports integration with marketing automation platforms, ERPs, LMS tools, account mapping software, and more. Plus, its flexible API options allow you to connect with various tools and applications, ensuring that your partner management platform fits seamlessly into your existing tech stack.