Advanced TCMA: Strategies for Scaling Partner Marketing

August 18, 2026, 12:00pm - 1:00pm ET, Virtual

About this webinar

Through-channel marketing automation (TCMA) technology has changed dramatically over the past 25 years, faster campaigns, better tools, more automation. But has partner behavior actually kept pace? For many programs, the honest answer is no.

Join Emile van de Klok and Trevor Burnett for an advanced session on what it actually takes to make partner marketing automation (PMA) work at scale. We'll look at why partners haven't adopted TCMA at the rate the technology has evolved, why different partners have fundamentally different needs when it comes to marketing automation, and how to address those differences instead of running a single approach and hoping it fits everyone. Along the way, we'll walk through a mix of real case studies showing what separates programs that succeed with TCMA from programs that stall.

Catalyst 26 Conference

All Day: August 25 - 26, 2026, Marriott Hotel at the Brooklyn Bridge | New York City

Where Partnerships Leaders Shape the Next Wave of Tech
Built for partnership and ecosystem leaders navigating AI and services.

Network with 1,000+ attending partnership leaders

Leave with a sharper partner strategy

Hear from the world's top AI and services teams

Register for UNBOUND 2026

All Day: September 16 - 18, 2026, Boston, MA

HubSpot’s annual event for modern go-to-market leaders.

Join go-to-market leaders in Boston for three high-impact days built around connected systems, AI-driven execution, and unified growth. Explore our ticket options to choose the experience that best aligns with your goals—whether you’re looking for full access to content and networking or exclusive VIP benefits.

Customer Discount Tickets (10% off until the event is sold out)
Code: GEM-GAD-DKIPZ

How customers can redeem:
Head to the registration page on the website
Choose the quantity of GA passes
Paste the promo code: GEM-GAD-DKIPZ
Click apply (important step)
Continue with registration