Partnership Leaders Meet Up in Palo Alto

April 23, 2024, 8:00pm - 11:00pm ET, Palo Alto, CA

Join us April 23 at 5PM PST for an evening of networking, a workshop, and valuable connections with fellow professionals in the partnership ecosystem.

Driving Partner Sourced Demand | Channel Meet Up

All Day: April 25, 2024, Twickenham Rugby Stadium, London, UK

Learn from industry experts, analysts and peers to refine and improve your channel marketing strategy and tactics  Channel Meet Up 2024 is focusing on Driving Partner Sourced Demand based on delegate input.  The agenda will provide a mix of learning experiences around this challenging topic, taking an in depth look at how to drive, track and report on demand. Including sharing some of the innovations in customer marketing and discussing how we can enable our partners better and bring demand best practice into partner marketing.

See event website for full times and additional details.

MasterClass EP19: AvePoint’s Leading GTM Partnerships Strategy

May 2, 2024, 12:00pm - 12:30pm ET, Virtual

On May 2nd, Impartner's Sr. Director, Partner Growth and Strategy, Mike Kirby, is teaming up with AvePoint's SVP Partner Strategy, Scott Sacket to dive into AvePoint's journey from direct sales to a partner-focused business, unlocking new opportunities and major successes.
Don't miss out on insights into crafting effective GTM strategies and prioritizing partner ecosystems.

Forrester B2B Summit

All Day: May 5 - 8, 2024, Austin, TX and Virtual

​Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year.​

Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just weather these profound changes.​

The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on — and win in this new era. Join us at B2B Summit North America to:​

- Get the latest insights on the evolving customer and buyer to orchestrate unique experiences.​
- Learn new strategies for functional alignment centered on creating customer value and growth.​
- Discover tangible ways that data, technology, and AI can help you compete. ​
- Understand how to evolve your go-to-market approaches and revenue processes.

Reserve your place today!

How Palo Alto Networks Scales Marketing With Partners

May 6, 2024, 1:40pm - 2:10pm ET, Forrester B2B Summit

Attending Forrester B2B Summit in Austin? Attend the following session on Monday, May 6 from 12:40-1:10pm.

In 2023, Palo Alto Networks prioritized partner marketing automation, leading to the successful implementation of LaunchPad, their partner marketing program, under the leadership of Stephanie Zembal. With over 700 partners now utilizing the automated marketing programs across various platforms, including email, social media, and content, LaunchPad has proven its effectiveness. This session will delve into Palo Alto Networks' goals, encountered barriers, best practices, and key takeaways for implementing scalable and automated partner marketing functions.

Hosted by Lindsay Jensen, Sr. Director Partner Strategy & Growth and Stephanie Zembal, Sr. Manager Channel Marketing, Palo Alto Networks

Partnership Leaders Meet Up in Munich

All Day: May 7, 2024, Munich, Germany

Join us May 7 from 6:00pm - 8:30pm CET for an evening of networking, a workshop, and valuable connections with fellow professionals in the partnership ecosystem.

Partnership Leaders Meet Up in London

All Day: May 9, 2024, London, UK

Join us May 9 from 6:00pm - 9:30pm GMT for an evening of networking, a workshop, and valuable connections with fellow professionals in the partnership ecosystem.

Partnership Leaders Meet Up in Copenhagen

All Day: May 14, 2024, Copenhagen, Denmark

Join us May 14 from 6:00pm – 8:00 pm CET for an evening of networking and valuable connections with fellow professionals in the partnership ecosystem.

Channel Executive Council: U.S. Virtual

All Day: May 14, 2024, Virtual

Partnership Leaders Meet Up in Amsterdam

All Day: May 15, 2024, Amsterdam, Netherlands

Join us May 15 from 6:00pm – 8:00 pm CET for an evening of networking and valuable connections with fellow professionals in the partnership ecosystem.

Partnership Leaders Meet Up in Paris

All Day: May 16, 2024, Paris, France

Join us May 16 from 5:00pm – 8:00 pm CET for an evening of networking, a workshop, and valuable connections with fellow professionals in the partnership ecosystem.

MasterClass EP20: Optimize Partner Engagement & Incentives

May 17, 2024, 11:00am - 11:30am ET, Virtual

Join us for an enlightening MasterClass episode featuring Paul Schroeder, Sr. Account Executive at ChannelAssist Inc, and Trevor Burnett, Head of Product Marketing at Impartner Software, as they tackle the complexities of partner sales engagement and incentive programs.

In this episode, you'll gain actionable takeaways to arm your partner program with innovative solutions to enhance partner seller engagement leveraging data-driven strategies and revolutionizing your partner relationships for transformative success.

Partnership Leaders Meet Up in Berlin

All Day: May 21, 2024, Berlin, Germany

Join us May 21 from 5:00pm - 8:30pm CET for an evening of networking, a workshop, and valuable connections with fellow professionals in partnership ecosystems.

Channel Focus Webinar: The latest thinking on building an effective partner enablement strategy

All Day: May 23, 2024, Virtual

Channel Executive Council: Virtual Meetup

All Day: July 9, 2024, Virtual

Channel Focus: Club Next Virtual Meetup

All Day: August 14, 2024, Virtual

Channel Executive Council: Denver In-Person Retreat

All Day: September 10 - 12, 2024, Denver, CO

Channel Executive Council: EMEA Virtual

All Day: September 19, 2024, Virtual

Channel Executive Council: Virtual Meetup

All Day: November 12, 2024, Virtual