Impartner’s affiliate and referral advancements come at a time when B2B marketing teams are in need of new ways to reach their buyers as we move toward a cookieless future. Managing an expanded network of influence within partner ecosystems are the new normal for corporations everywhere. However, managing non-transactional partners requires a different tool set to maximize the business relationship with every type of partner and accelerate revenue for everyone. Companies with an intentional versus ad-hoc process for managing these increasingly critical relationships, see an average revenue increase of over 30% from these partners.

Impartner’s Referral Management solution brings the same process and structure we’ve brought to managing traditional partner models to managing and rewarding referrals. This automated solution ensures you have a consistent, predictable flow of high-quality leads from affiliates and influencers, who have a unique ability to understand the pains of your target buyers and leverage their trusted relationships.