Built for the partner program you’re growing into

Impartner helps growing partner teams scale with everything they need on one platform:

Modern partner experiences
Deeper CRM alignment
Flexible global ecosystems

See Impartner and ZINFI side by side

Book a demo built around your partner program and where you want to go next.

Trusted by leading partner ecosystems worldwide

Rated highly by our customers

4/5 on G2 | 570+ verified reviews

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Why growing partner teams choose Impartner over ZINFI

MDF and lead automation can solve today’s needs. Impartner is built for what comes next, with the partner experience, scale, revenue visibility and flexibility to grow with your ecosystem.

A partner experience people use – AI guided experience with intuitive journeys for onboarding, enablement, deal registration and engagement drive adoption, not another portal to manage.
Built for global complexity – Support multiple partner types, tiers, price books, regions, roles and permissions as your ecosystem grows.
Connect partners to revenue – Connect hyperscaler marketplaces, pipeline and revenue with Salesforce, Dynamics and HubSpot for clear visibility into sourced and influenced business.
Adapt as your program evolves – Configure workflows, roles, permissions and journeys without re-platforming as your strategy changes.

%

Increase in partner-sourced revenue

$2.4M

Net business value over
3 years

%

Increase in partner engagement

Everything you need to build a revenue-driven partner program

Onboarding & Enablement:

Modern partner journeys, training, certifications and personalized experiences that drive adoption.

Deals, Revenue & Analytics:

Manage leads, deal registration and quoting while connecting partner activity, pipeline and revenue to your CRM.

Partner
Marketing:

Give partners ready-to-launch campaigns, email and social syndication, Paid Media for Partners and MDF tools.

Global Program
Management:

Manage multiple partner types, tiers, regions, price books, roles and permissions as your ecosystem grows.

Transforming the Partner Experience

“We really enjoy the operational excellence Impartner brings and continue to work with them to improve the partner experience.”

—Parminder Dhillon

Head of Partner Marketing Excellence, AVEVA

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Impartner and ZINFI, compared where it matters

Both platforms support partner program management. The differences become more important as your ecosystem grows in scale, complexity and revenue expectations.

Partner onboarding & enablement

Multi-tier & global programs

Partner marketing & MDF

Deal registration & lead management

Out-of-the-box integration

Co-Marketing Through Paid Media

AI-driven Analytics

Distributor connectivity

Partner self-quoting / CPQ

Cloud marketplace GTM

Security Certifications

Impartner

Native integrations to Salesforce, Dynamics & HubSpot & 75 more connectors

AWS, Microsoft Azure & Google Cloud

SOC 2 Type II, ISO 27001

ZINFI

Limited connected apps

—

Not listed

NOTE: Competitive information is based on publicly available information and research available at the time of publication. Capabilities and features may change over time.

Which partner platform is right for you?

Every partner program is different. The right platform depends on the complexity of your ecosystem, revenue model, and plans for growth.

ZINFI may be a fit if:

ZINFI may be a fit if your immediate priorities centre on MDF, lead management and partner marketing automation, and your program doesn’t yet require the level of enterprise-scale partner experience, global complexity or revenue visibility you’re planning for.

Impartner may be a better fit if:

Impartner may be a better fit if partner adoption, global scale, hyperscaler marketplace transactions, distributor connectivity, complex partner structures, deep CRM alignment or partner-sourced revenue visibility are strategic priorities.

Frequently asked questions

What is the difference between Impartner and ZINFI?

Both platforms support partner program management, but Impartner is built for organizations looking to scale partner adoption, manage complex global ecosystems, connect partner activity to revenue and adapt their programs as they evolve.

Is Impartner suitable for global and multi-tier partner programs?

Yes. Impartner supports multiple partner types, tiers, regions, roles and permissions, making it well suited to organizations managing complex or growing partner ecosystems.

How does Impartner improve partner adoption?

Impartner provides intuitive partner journeys across onboarding, enablement, deal registration, marketing and ongoing engagement, helping partners find the information and tools they need more easily.

Can Impartner connect partner activity to revenue?

Yes. Impartner connects partner activity, pipeline and revenue with leading CRMs including Salesforce, Microsoft Dynamics and HubSpot, helping teams understand partner-sourced and influenced business.

Can Impartner support MDF and partner marketing?

Yes. Impartner helps teams manage MDF, campaigns, content distribution and other partner marketing activities while giving partners tools to execute and engage more effectively.

Can I move from ZINFI to Impartner?

Yes. Impartner can support organizations moving from an existing PRM as their partner program evolves. The migration approach can be tailored around your existing partner data, integrations, workflows and program structure.

Ready to build a partner program that scales?

See how Impartner can help you improve partner adoption, connect partner activity to revenue and scale your ecosystem, all on one platform.

Request a personalized demo

Built for the partner program you’re growing into

See Impartner and ZINFI side by side