Top-Rated Partner Marketing Platform on G2
You’re going to love the way we automate.
Leverage industry-leading partner marketing automation tools for more revenue with less work.
Accelerate demand with marketing automation tools.
Find digital asset management with on-demand co-branding. Build personalized paid ads, email, and social campaigns.
We make powerful partner networks unstoppable.
With Impartner, customers achieve a 296% ROI, 50% increase in partner-sourced deals, and 75% reduced cost per lead.*
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Paid Ads
Lead Management
Email Campaigns
Social Syndication
Content Center
Reporting & Analytics
Partner Onboarding
Certification Management
Loved by ecosystem leaders worldwide
Read Impartner reviews from customers on G2
We’re rated #1 overall on G2 for partner relationship management, over Salesforce, PartnerStack, Allbound, and everyone else.
True partner marketing
automation has arrived
A demand generation center to rule them all.
We make it easy for you to operate your Impartner TCMA Demand Generation from one, easy-to-use control panel. Drill down and see the powerful components at your disposal.
Showcase Syndication
This core feature allows you to manage a single, dynamic microsite (Showcase) for your business, fully equipped with lead generation capabilities. Partners can selectively syndicate specific sections of the microsite on their own domain, choose where and how it appears, or use it directly as a campaign landing page. Every lead captured is automatically routed to the appropriate partner and made available within their Lead Management dashboard ensuring speed, transparency, and full accountability.
Email Campaigns
Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner and partner user while protecting your branding, making execution quick and simple. Let your partners edit the content or send emails on behalf of Partners.
Content Center
Full digital asset management embedded into your marketing portal to easily distribute segmented content to your partners. Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.
Training & Certification
Every instance of Impartner TCMA comes out-of-the-box with a training course to introduce your partners to the solution and the content available to them. You can also configure this feature via our easy self-service tools to create any additional training & certification paths that you need to extend to your partners.
Journey Orchestration
Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. Partners progress through their short checklist of items to know the path the best marketers follow to maximize lead generation.
Analytics Studio
We all know the golden marketing rule: tracking, analyzing, and optimizing is critical for success. Our TCMA reporting gives you views of every key metric you can imagine with out-of-the-box dashboards.
Paid Media for Partners
Run automated paid ads campaigns directly on your partners’ behalf on sites like Google, Microsoft, Facebook, and more. Create and implement local paid media campaigns for all of your partners in your ecosystem, and unlike other methods, it requires zero effort at the local level.
Lead Management
Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.
Promotion Syndication
Like Showcase Syndication but uses a topic specific banner ad pointing to the related syndicated microsite that is tied to a marketing program, such as a new product promotion, allowing you to leverage your latest promotions to drive demand through your partners.
Syndication
Showcase Syndication
This core feature allows you to manage a single, dynamic microsite (Showcase) for your business, fully equipped with lead generation capabilities. Partners can selectively syndicate specific sections of the microsite on their own domain, choose where and how it appears, or use it directly as a campaign landing page. Every lead captured is automatically routed to the appropriate partner and made available within their Lead Management dashboard ensuring speed, transparency, and full accountability.
Campaigns
Email Campaigns
Impartner makes it easy for you to set up ready-to-use email campaigns tied directly to relevant, syndicated landing pages using our SMARTlinking technology. Campaigns are automatically co-branded for each partner and partner user while protecting your branding, making execution quick and simple. Let your partners edit the content or send emails on behalf of Partners.
Content Center
Full digital asset management embedded into your marketing portal to easily distribute segmented content to your partners. Using this feature will help your sales teams increase their conversion rate offline by constantly providing them with updated tools, content, and collateral.
Certification
Training & Certification
Every instance of Impartner TCMA comes out-of-the-box with a training course to introduce your partners to the solution and the content available to them. You can also configure this feature via our easy self-service tools to create any additional training & certification paths that you need to extend to your partners.
Orchestration
Journey Orchestration
Configurable and trackable journeys to guide your partners through the onboarding experience to get them up and running as quickly and easily as possible. Partners progress through their short checklist of items to know the path the best marketers follow to maximize lead generation.
Campaigns
Analytics Studio
We all know the golden marketing rule: tracking, analyzing, and optimizing is critical for success. Our TCMA reporting gives you views of every key metric you can imagine with out-of-the-box dashboards.
for Partners
Paid Media for Partners
Run automated paid ads campaigns directly on your partners’ behalf on sites like Google, Microsoft, Facebook, and more. Create and implement local paid media campaigns for all of your partners in your ecosystem, and unlike other methods, it requires zero effort at the local level.
Management
Lead Management
Integrated lead management functionality gives your partners the ability to manage all the leads generated within the TCMA system via the partner portal, which optimizes lead conversion by empowering your partners to track and convert leads into sales.
Syndication
Promotion Syndication
Like Showcase Syndication but uses a topic specific banner ad pointing to the related syndicated microsite that is tied to a marketing program, such as a new product promotion, allowing you to leverage your latest promotions to drive demand through your partners.
Explore our library of
interactive product tours
Discover how Impartner can power your partnerships with our in-depth product tours. Demo our admin tools, partner experience, industry-leading integrations, and more. We can’t wait to build something incredible together.
Unlock significant growth with Impartner
A commissioned study conducted by Forrester Consulting found that a composite organization based on Impartner customers achieved the following:
296%
return on investment over 3 years
Up to 50%
increase in partner-sourced deals
Up to 75%
reduced cost per lead over 3 years
Pricing that grows with you
Impartner makes it easy to move up or down in packages depending on your individual needs. For Enterprise, packaging becomes customizable to meet your partner ecosystem management requirements.
Emerge
For those in the early stages of partner channel buildout
Ignite
Companies growing their channel programs
Pro
Those growing their channel programs with a little extra oomph
Enterprise
Companies maintaining and optimizing their channel partner programs
*Results from a commissioned Total Economic Impact™ analysis conducted by Forrester Consulting.