Impartner

Partner Marketing Automation Platform

Partner marketing automation platform
that drives more pipeline

Automate co-branded campaigns across your partner ecosystem. Launch campaigns on behalf of partners, increase MDF utilization and prove your partner marketing program’s impact on revenue, all from one centralized platform.

  • Execute campaigns for partners with zero partner effort
  • Turn unused MDF into measurable pipeline
  • Maintain complete control of your brand, messaging and budgets
  • Scale partner marketing without adding channel headcount
G2 4.5 stars with Fall 2026 badges

Discover how Impartner helps you automate partner campaigns, increase MDF utilization and measure pipeline impact.

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Used by global partner teams

honeywell
siemens
xerox
stanley black and decker
Trimble
paloalto networks
Michelin

The Problem:

Why Parter Marketing still fails to scale

Most platforms distribute marketing content but still rely on partners to launch campaigns. The result is low adoption, underused MDF, inconsistent execution and limited visibility into partner generated pipeline.

What this costs you:
  • Campaigns stall – partners still have to build, launch and optimize them
  • MDF goes unused – budget is allocated without clear performance accountability
  • Small teams can’t scale – manual support limits partner and regional growth.
  • Brand control breaks down – messaging varies, paid search campaigns compete and reporting stays fragmented
Download PMA guide
Download PMA guide

The Solution:

Automate execution – not just content distribution

Impartner Partner Marketing Automation (PMA) lets you centrally create, launch and optimize co-branded paid media, email and social campaigns on behalf of partners. Partners get ready-to-run demand generation while you stay in control of your brand, budgets and results.

tcma admin dashboard
Product Tour
Product Tour

Stanley Black & Decker

%

MDF usage, up from 20%

Stanley Black & Decker

%

Increase in local dealer leads

Xerox

%

Lower cost per lead

Xerox

%

Of leads become sales opportunities

Customer results. Individual results vary.

Platform Capabilities

Launch partner campaigns with less manual work

Create campaigns centrally, activate them across your partner ecosystem and maintain complete visibility across every campaign, partner and market.

Download the guide
PMA campaign builder

Automate partner
campaign execution

Build campaigns centrally and activate demand generation across your partner ecosystem with co-branded emails, social posts and syndicated partner pages.

  • Launch campaigns without partner effort
  • Deliver consistent brand experiences everywhere
PMA paid ads

Optimize partner paid
media at scale

Manage paid search campaigns across your partner ecosystem with control over targeting, keywords, bidding and messaging, while preventing partner overlap and protecting your brand.

  • Minimize campaign competition
  • Control messaging and spend
  • Scale regional demand generation
PMA ROI

Increase MDF adoption.
Prove ROI

Increase MDF adoption by removing the partner effort required to launch campaigns, then connect spend to leads, opportunities and pipeline for measurable marketing impact.

  • Increase MDF usage with no partner effort
  • Measure pipeline and revenue impact

Built for Complex Partner Ecosystems

Central control without losing local relevance

Scale partner demand generation across global partner networks while maintaining local relevance, brand consistency and measurable revenue impact.
Manufacturing

Turn dealer networks into local demand engines

Activate underused MDF, improve local search visibility and deliver consistent product launches across your dealer network.

Enable every dealer without relying on local digital expertise

Drive consistent demand generation across every market

See manufacturing user cases
Tech and Software

Scale partner acquisition without brand conflict

Coordinate branded search, improve regional visibility and support global growth without adding channel marketing resources.

Build a measurable source of partner-driven acquisition

Maintain brand consistency across partner campaigns

See tech user cases
Cybersecurity

Govern a global channel growth engine

Standardize campaign execution across MSSP and VAR ecosystems while maintaining control in highly competitive paid search markets

Create visibility and governance across partner campaigns

Build a scalable source of partner-driven pipeline

See cybersecurity user cases

Proven Enterprise Results

Trusted by enterprise partner marketing teams

Xerox

Reduced cost per lead
by 75%

“Google Ads has become our first source of leads for our partners across all geographies. With Impartner, we have been able to reduce the cost per lead by 75% and we have seen a huge acceleration in lead generation without increasing media budgets”

—Isabelle Pampelune
SMB Business Development Lead, Xerox
Learn More
Stanley Black & Decker

Increased leads
by 163%

“Impartner enabled us to generate additional revenue for all of our 150 local resellers by giving them online exposure on Google Search that they would never have been able to set up themselves, driving a 163% increase in local dealers’ leads and 49% decrease in cost per lead.”

—Vanessa van Herpen
Marketing Manager, Stanley Black & Decker
Learn More
Siemens

Doubled reach to
global partners

“We needed to deliver the right message, to the right partners, at the right time. We started localizing newsletters and immediately saw amazing results. All of them had over 50% and some up to 70% unique open rates.

—Robert Lyons
Global Partner Communications Manager, Siemens
Learn More

Meet Aimi. AI powered insights for partner growth.

Turn complex partner data into clearer priorities, simpler workflows and more scalable execution.

See Aimi in action
aimi artificial imparnter intelligence
Brighton PX - Home Dashboard - best PX

Ready to Scale Partner Marketing?

Turn partner marketing into a measurable growth engine

See how Impartner can automate partner campaign execution, increase MDF utilization and connect marketing activity to pipeline and revenue.

Take the platform tour