Impartner is the top alternative to Unifyr
🙌 Manage all partners in one platform.
Built for resellers, distributors, ISVs, affiliates, and more.
🤖 You’re going to love the way we automate.
Achieve more partner revenue with less work.
📈 We make powerful partner networks unstoppable.
Harness a 296% ROI and 50% more partner-sourced deals.
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Loved by ecosystem leaders worldwide
Impartner: A proven leader in partner management and partner ecosystems
Recognized on G2 as a Leader in enterprise and mid-market partner relationship management, Impartner helps businesses streamline, scale, and succeed with their partner programs. From onboarding to deal registration to analytics, our customers consistently praise our ability to drive real results, earning top marks across regions including the UK and Europe. Trusted by leading brands, Impartner is at the center of today’s most effective partner ecosystems.
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interactive product tours
Discover how Impartner can power your partnerships with our in-depth product tours. Demo our admin tools, partner experience, industry-leading integrations, and more. We can’t wait to build something incredible together.
Impartner vs. ZINFI: Here’s what real customers say
From chaos to clarity
It’s more about the journey…
Give your partners the best experience possible with the suite of products offered by Impartner.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Pipeline
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Demand
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Communicate
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Reward
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
Impartner named a leader in partner relationship management
Impartner redefines modern administration and refines intuitive partner experiences... Impartner makes it easy to manage a modern partner experience. The platform has advanced capabilities presented in an intuitive interface....
—Hannibal Scipio
The Forrester Wave™: Partner Relationship Management, Q3 2023
Unlock significant growth with Impartner
A commissioned study conducted by Forrester Consulting found that a composite organization based on Impartner customers achieved the following:
296%
return on investment over 3 years
Up to 50%
increase in partner-sourced deals
<6 months
payback period
Reduced cost per lead
by 75%
Google Ads has become our first source of leads for our partners across all geographies. With Impartner, we have been able to reduce the cost per lead by 75% and we have seen a huge acceleration in lead generation without increasing media budgets.
—Isabelle Pampelune
SMB Business Development Lead, Xerox
Achieved 300% YoY
ecosystem growth
Impartner significantly reduced the time it took us to evaluate and process deal registrations from partners, saving hours and hours of time.
What was previously a manual process became automated, leading to better insights and one reporting view between teams.
—Dao Tran
Global Alliances Director, SoSafe
