If you expect channel partners and business allies see the world through your lens given how much time, money and energy you invest in them, then here’s another news bulletin: your expectations are unrealistic. Chances your priorities are, too.
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Three Steps to Winning Your First 30 Days on the Job
New in town? Welcome to your new role in channels. No doubt you want to make a great first impression. But what if we told you there were steps you can take to achieve more? Better still, what if we said you can begin taking these steps today? You can with this three-step primer.
Building A New Channel for The Post Pandemic World and Beyond
When Covid-19 upended our world, millions of business leaders scrambled to adjust. Those that doubled-down on go-to-market strategies centered on third-party business partners found they had a leg up on rivals that over-emphasized direct sales.
Partner Marketing is as Important as Partner Management
More-savvy B2B marketing professionals are waking up to the fact that channel partners can be leveraged for local marketing reach as well. They’re learning to open up marketing automation systems that can be accessed by channel partners.
New Year, New Job? Guide for New Channel Chiefs
This quick guide will help you make a significant contribution to your channel goals, objectives and performance – and defy expectations in the first 180 days.
Universe Proofing Your Channel
If 2020 were a movie genre—what would it be?
Your Channel Role is Changing—Here are the Benefits
We are talking about radical changes to the way these channel teams work together and collaborate.
How to “Marie Kondo” Your Partner Experience
We want to share a few tricks on how to declutter and spark joy in your channel program.
Integration Partnerships for a Better Partner Experience
Integration partnerships are the key to building better partner relationships.
5 Key Fundamentals to Fortifying Your Channel Foundation
Often times the fundamentals that need to remain the same regardless of market conditions are overlooked.
Why Right Now Is The Perfect Time for a Channel Digital Transformation
Identify your overall objective, what do you want to walk away with at the end of this transformation?
Increasing Channel Sales in a Pandemic
Working during a global pandemic can feel like you are living your own version of Groundhog Day.