For Technology Companies
Unlock your partner ecosystem’s potential
- Manage all partner types in one centralized place
- Extend your workforce with industry-leading automation
and AI-enablement - Accelerate revenue with end-to-end deal registration management
For Technology Companies
Unlock your partner ecosystem’s potential
- Manage all partner types in one centralized place
- Extend your workforce with industry-leading automation and AI-enablement
- Accelerate revenue with end-to-end deal registration management
Problem
Plus, you need a partner management platform that works flawlessly and looks great to capture partner engagement in an always-moving industry.
Solution
Our partner management platform automates and controls the entire partner journey, end-to-end. Manage all of your sales and support partners in one place, with best practices and hyper-personalization built-in.
Unlock significant growth with Impartner
A commissioned study conducted by Forrester Consulting found that a composite organization based on Impartner customers achieved the following:
296%
return on investment over 3 years
Up to 50%
increase in partner-sourced deals
<6 months
payback period
Expand growth, not workloads, with Impartner
When we first started with Impartner, we were at 20% channel revenue. After two years, we’re at 50%.
—Sam Valme
Senior Director of Channel Experience, AvePoint
Impartner: A proven leader in partner management and partner ecosystems
Recognized on G2 as a Leader in enterprise and mid-market partner relationship management, Impartner helps businesses streamline, scale, and succeed with their partner programs. From onboarding to deal registration to analytics, our customers consistently praise our ability to drive real results, earning top marks across regions including the UK and Europe. Trusted by leading brands, Impartner is at the center of today’s most effective partner ecosystems.
Top-rated on G2
Digitize your manual processes, automate with workflows that you can create and admin by yourself, and allow your partners to access and update their own company and profile information to keep the system up to date at all times.
—Frank Speck
Sr. Director, Strategy & Programs, Global Alliances & Channels, Software AG
With Impartner, big impact happens fast
boost.ai transforms their partner experience
Rectangle Health expands market leadership
Dell Boomi 10Xs partner team with automation
Qualtrics accelerates with automated onboarding
From chaos to clarity
It’s more about the journey...
Give your partners the best experience possible with the suite of products offered by Impartner.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
Recruit
Drive traffic of potential new partners to the partner registration process via email campaigns and public-facing web pages. Leverage the configuration abilities of Impartner to create messaging to entice the right type of partners to apply for access.
Enroll
Easy application process for potential partners that leads to a sophisticated approval workflow system so that you can carefully select who gets to pass through the velvet rope and be welcomed into your exclusive content and toolset provided to your authorized partners.
Onboard
Getting your partners onboarded and provided with portal credentials is only the beginning. You need to truly guide each partner through their journey that will drive them to their first dollar of revenue generated for you. Doing so in an automated, scalable fashion will provide a consistent and repeatable experience.
Train & Enable
Curate and present professional training material to the right partners at the right time that facilitates testing to confirm competency. The better trained a partner is on your products, the better they can sell and support those products, and the happier your customers will be.
Pipeline
Manage Pipeline
Make it easy for your partners to register deals and have the data sync in real-time to your CRM to resolve channel conflict. Also, have a well-defined delivery process of pre-qualified leads to your high performing partners to carry until close.
Sell
Provide all the sales and marketing materials within Asset Library that are needed to assist partners to be successful, including enabling co-branding or white labeling of any documents of your choosing. It’s important to make these materials easy to find with in-document search and simple to preview, download, or share with one-click options.
Demand
Generate Demand
Amplify your marketing messages by extending lead generation campaigns to your partners’ networks with our low-touch methodology, which maximizes your reach by simplifying and automating adoption. No matter the source, you will have full lead attribution for a complete ROI picture and reliable delivery methods to get hot leads into partners’ hands immediately.
Through Channel Marketing Automation (TCMA)
Market Development Funds (MDF)
Impartner Marketplace
Communicate
Engage & Communicate
Successful channels know the importance of remaining in regular communication with your partners. The best channels provide 100% personalized and targeted content in a highly scalable and cost-effective manner to deliver far better audience engagement. When executed properly, you up-level your partners to be experts of your brand.
Reward
Motivate & Reward
Partners are mostly coin-operated, so it’s imperative that you provide a clear and simple picture of the rewards they stand to gain for being successful with you. The levels of access, benefits and progress of rewards need to be spelled out plainly to your partners to keep them motivated.
Plan & Optimize
It’s said that without goals, and plans to reach them, you are like a ship that has set sail with no destination. This is especially true for your partners. Create business plans where partners and their channel managers can both track progress toward stated goals in real time and avoid an unpleasant QBR surprise.
Measure
Analyze what’s working and what’s not across every aspect of your indirect sales with the same insight you have into direct sales. All key aspects of your Impartner platform are collected into pre-packaged reports – sales pipeline, asset engagement, journey or training progress – or create your own personalized reports and dashboards to get the exact data that you need to identify successful partners or areas for possible improvement.
We’re certainly seeing the dividends from our investment in the Impartner platform in terms of improving the scalability of our internal teams and the experience that we’re delivering to our partners.
—Brooke Cunningham
Area VP, Global Partner Marketing, Programs and Operations, Splunk
The ultimate efficiency hack
Drive more leads with less work. Our platform is purpose-built to scale and automate your key processes, from pipeline management to co-marketing to MDF approvals.
Security you can rely on
Our solutions are built to meet today’s demanding security requirements such as SOC II type 2 certification, GDPR compliance, and data encryption in transit and at rest. Need proof, just ask one of our many cybersecurity customers.
Metrics that matter
Without data, you’re just guessing. Our industry-leading Impartner Analytics empowers you to make better decisions with robust, customizable dashboards and real-time analytics that drive ROI.
Where PRM meets CRM
Yep, we’re besties. Achieve easy, seamless integration with the world’s leading CRM platforms for real-time, bi-directional data flows.
Drive efficiency, growth, and sales with Impartner
Find automated ease, seamless integrations, and real-time clarity to drive your partner ecosystem growth. Request a demo today to see our platform in action.
All fields are required.
*Results from a commissioned Total Economic Impact™ analysis conducted by Forrester Consulting.
It’s time to grow faster, together.
At Impartner, we make powerful partner networks unstoppable, with organizations achieving 296% ROI and 50% more partner-sourced deals. Ready to see how it works?
Fill out the form to pick a date and time for your demo.
All fields are required.
Thanks for contacting us!
Your journey to smarter, more efficient partner management starts now. Our team is reviewing your request, and a team member will be in touch soon to explore how Impartner can help you accelerate revenue and scale your ecosystem. We’re excited to connect!