Grow channel sales
with partner lead management
Empower your partners like they’re an extension of your sales team.
Grow channel sales with partner lead management
Empower your partners like they’re an extension of your sales team.
Loved by ecosystem leaders worldwide
Share leads with the right partners to grow revenue
New channel sales opportunities need to get in the hands of your most highly-qualified partners. With Impartner, assign new leads to the right partner at the right time, based on criteria like:
- Certifications
- Accreditations
- Average time to close
- Verticals served
- Industry focuses
- Capacity
Partner leads are also delivered with an alarm clock attached. Your partners will have a limited amount of time to respond and show progress, or you can retire the lead and re-assign it to the next partner.
With today’s complex sales processes, your partners must often collaborate on leads, either working together to close a deal, or one partner acting as sales and another as a post-sales service partner. With Impartner, you can also manage multi-partner lead collaboration.
Our partners are our extended salesforce, and our partners’ success is our success. We wanted to provide the best partner experience and have everything in one place for them to navigate.
—Stephen Banda
WW Director of Partner Marketing
Looking for the perfect partner portal? It’s Impartner.
Empower your partners to sell and service your products with our lead management tools. Sync deal registration and partner leads right with your CRM.
Learn how you can grow faster,
together with Impartner.
Get complete visibility into
your partner lead data
Get complete visibility into your partner lead data
You manage your direct sales team with a detailed process – why should you expect less from your indirect team? Get an immediate update on any partner lead, at any time, and manage it all in your chosen CRM.
Impartner is directly integrated with Salesforce or your preferred CRM, so your CRM can remain the system of record for all lead data.
After partner leads are distributed, you and your partners can mutually track and manage lead status together. Partners will enjoy visibility in their lead dashboard and receive updates or changes from you about the lead. You’ll receive updates from your partners, so you always have real-time data on lead timing and trends to share with your team.
The principal reason why a reseller goes to a manufacturer’s portal is to register a deal. Now, anyone logging into the portal can find a nice, clear and simple user interface with which they can use to get a deal registered quickly and efficiently. 
—Martin Coulthard
Senior Global Director of Digital Customer Experience
Take an interactive tour
Learn more in our product tour!
Grow your channel sales with lead lifecycle management
Your leads are extremely valuable, but only for a short amount of time. With Impartner, manage every step of new partner leads so you can get them to close.
If partners fail to respond to a new lead in a given time period, your partner managers can “expire” the lead, reclaim it, and reassign it to another partner.
When your partner converts a lead into a true opportunity, the value of that opportunity is reflected in the campaign that generated it, as well as in your partner’s pipeline.
When the money is in the bank, the campaign and partner are again updated to show the win, giving you data to prove out the ROI of your channel efforts.
Impartner automatically improved our partner business and revenue because leads are easier to manage.

—Bianca Kienle
Partner Sales Operations Manager
Allow partners to manage deals
in their own currency
Allow partners to manage deals in their own currency
No need to use generic deal values nor force partners to enter deal amounts in a currency foreign to them. Our Currency Management feature clarifies the accounting of deals in any global currency by providing configuration options for all global currencies, allowing you to enable only the currency options you wish to support.
- Self-configured currency conversion rates to transform amounts accurately in records and reports
- Admin tools validate that all records have currency definitions to ensure accurate operations
- Inline conversion of amounts in the UI to improve comprehension of amounts in non-native currencies
- Custom currency field support for most object types
Impartner: A proven leader in partner management and partner ecosystems
Recognized on G2 as a Leader in enterprise and mid-market partner relationship management, Impartner helps businesses streamline, scale, and succeed with their partner programs. From onboarding to deal registration to analytics, our customers consistently praise our ability to drive real results, earning top marks across regions including the UK and Europe. Trusted by leading brands, Impartner is at the center of today’s most effective partner ecosystems.