Turn every partner type into a revenue growth engine

Protect every deal with clear attribution and secure partner collaboration.
Accelerate marketplace transactions across AWS, Microsoft Azure, and Google Cloud.
Deliver personalized, AI-guided partner experiences across training, co-marketing and co-selling.

Trusted by those who care about data security worldwide

The Problem:

Technical rigor and partner scale are pulling in opposite directions

In cybersecurity, a partner who isn’t current on required training and certifications is a risk, not just a training gap. Most programs still track certification, deal registration, and MSSP tiering in spreadsheets and CRM fields that were never built for technical partner data.

Meanwhile, your direct sales team, MSSPs and resellers may all be pursuing the same accounts. When Partners lack clear deal attribution or can’t resolve channel conflicts quickly, they’ll take the path of least resistance and that can put partner relationships at risk.

And your partner platform has to meet the expectations of a security-conscious audience. Impartner is SOC 2 Type II certified, giving your team confidence that your partner operations are built on a strong security foundation.

The Solution:

One system of control for every partner type in your ecosystem

Impartner is the partner revenue orchestration platform for managing the entire partner journey, from onboarding and certification to deal registration, co-marketing, and co-sell for MSSPs, VARs, MDR providers, technology alliances, distributors, and hyperscaler partners.

Replace spreadsheets with automation that scales your standards instead of compromising them:

Certification that stays current. Journey Orchestration helps ensure partners complete required training before accessing relevant program benefits, while Program Compliance Manager enforces program standards without manual oversight.
Deals with clear ownership. Deal Registration and Lead Distribution give direct sales and channel teams clear attribution, so ownership is established early and conflicts can be resolved by the deal record.
Co-marketing partners can execute with confidence. Through-Channel Marketing Automation (TCMA) delivers co-branded, pre-approved collateral, helping partners move faster while keeping security messaging accurate and on-brand.
One motion for marketplace and co-sell. HyperscalerGTM unifies partner management, co-sell, and marketplace transactions.

Cybersecurity vendors that scaled partner programs on Impartner

From going live with a full platform in two months to 300% year-over-year channel growth, see how cybersecurity vendors replaced spreadsheets with one system of control.

Proofpoint: Transformed their partner experience with Impartner

Rapid7: Enhancing partner experience through automation

Snyk: Empowering open-source developers – Snyk’s success with Impartner

SoSafe: 300% year-over-year channel growth

From spreadsheets to a system of control

Manual processes, limited visibility, and legacy systems slow certification, blur deal ownership, and create friction for partners. Impartner automates and manages the entire partner journey, so technical rigor scales with growth.

Every stage of the partner journey, built for technical partners:



Partner Journey

Recruit

Partner Identification
Marketing Automation

Enroll

Partner Application
Terms Management

Onboard

Activation
Journey Orchestration
Marketplace

Engage & Communicate

News on Demand
Personalized Alerts

Train & Enable

Personalized Training & Certification

Tech Stack Integration

Orchestration Studio

Propensity to Buy

Model Creation
Scoring
Targeted Engagement

Generate Demand

Through Channel MarketingAutomation (TCMA)
Marketing Development Funds (MDF)
Partner Marketplace
Referral Management

Manage Pipeline

Lead Distribution
Deal Registration

Co-Sell

Access to New Customers
Increased Revenue
Shorter Sales Cycles

Sell & Transact

Quote Management (CPQ)
Marketplace Transactions
Asset Library
Co-branded Collateral

Motivate & Reward

Program Compliance
Rewards Management

Plan & Optimize

Business Planning
Aimi Sales Coach

Measure

Analytics StudioReporting & Insights

Scale partner-led growth without compromising rigor

See how Impartner helps you keep partners certified, protect deal ownership, and measure ROI across your MSSP, VAR, alliance, and marketplace programs.

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