What are agency partners?
Channel agency partners are external organizations that typically help you market or sell your products or services, though there are many types of agency partners with many focuses. Unlike typical in-house teams, these agencies can bring specialized skills and a fresh perspective to your efforts. They also help you free up your internal resources to focus on your core competencies, like product development or customer service.
For instance, if you’re a SaaS company, you might partner with a digital marketing agency to create online ad campaigns to drive new sales of your software. A manufacturing firm might work with a sales agency that specializes in reaching out to distributors and retailers in their specific industry. Or a healthcare startup may work with an agency that walks them through the regulations and laws their product will need to comply with.
Your agency partners will essentially act as an extension of your own team. They’ll understand your business objectives and work with you to achieve them, bringing their unique and dedicated expertise to the table.